Digital Marketing Specialist

About Pleny

Pleny is a social application designed for food enthusiasts, enabling users to discover dishes and restaurants, follow food creators, share videos, and order meals. The company is expanding its operations in Saudi Arabia.

The Role of Digital Marketing Specialist

Pleny is seeking a Digital Marketing Specialist to manage its marketing efforts in Saudi Arabia. This part-time role involves overseeing the entire marketing process, including strategy development, budget management, campaign execution, content creation, and performance reporting. The specialist will be responsible for identifying market opportunities and translating them into effective campaigns to acquire users.

Key Responsibilities

• Plan and execute full-funnel paid campaigns across platforms such as Meta, TikTok, Snapchat, and Google.
• Manage marketing budgets and optimize for key performance indicators including CPI, CPA, ROAS, and user retention.
• Create, write, or brief short-form content (*, TikToks, Reels) in both Arabic and English.
• Identify and manage partnerships with Saudi food influencers, creators, and restaurants.
• Monitor campaign results, conduct A/B tests, and derive actionable insights from data.
• Stay informed on Saudi food trends, competitor activities, and significant seasonal events like Ramadan and National Day.
• Collaborate with design and product teams to implement marketing initiatives.

Qualifications and Requirements

• Candidates must be based in Saudi Arabia and possess experience in marketing within the Saudi market.
• Demonstrated results from independently managed paid campaigns.
• Strong understanding of Saudi consumers, social media trends, and the local food industry.
• Proficiency in data analysis and data-driven decision-making.
• A keen eye for short-form video and social media content.
• Ability to work remotely as a self-starter with proactive communication skills.
• A passion for food, restaurants, and consumer trends.
• Experience required: 0-1 year.

Preferred Qualifications

• Experience marketing a consumer application or food-tech product.
• Hands-on experience with tools such as AppsFlyer, Adjust, Firebase, or similar platforms.

Work Environment

This is a fully remote, part-time position. The role offers direct ownership of a new market from the outset within a fast-paced startup environment where ideas can be implemented quickly.