Running out of ideas? | A Guide to Emotional Marketing in Retail and F&B
November 2, 2022
Lockdown, travel restrictions, and consistent and sudden changes in demand are all incredible challenges that the F&B and retail industries faced in 2020 both in Saudi and worldwide.
Hamburgini among others in the industry made extensive efforts to follow safety guidelines required by the Ministry of Health to keep their operations going and meet their target sales. In addition, Hamburgini is working to expand its reach by opening 3 branches across Saudi every month.
Nawaf Al Fawzan, CEO of Hamburgini, noticed an increase in sales at the end of 2020, especially in key branches. To maintain operational stability, Hamburgni had to act fast and hire staffers to fulfill cashier, host, temperature screener, and crew member roles as soon as possible.
Hamburgini aimed to hire 80 staffers in a short amount of time due to:
But the main challenge lies in the requirements. Staffers needed to:
Hamburgini contacted Sabbar to:
Within three months, Sabbar achieved:
Hourly staffers enabled Hamburgini to achieve their target sales goals and maintain operational consistency across all branches. In addition, Hamburgini was able to create a reliable custom pool made of 500+ vetted and qualified network of staff who are now brand experts and ready to work at any time.
Using Sabbar’s technology for hourly staffing allowed Hamburgini to reach its target sales and increase its revenue. Not only that but by transferring part of their staffing efforts to Sabbar, Hamburgini was able to focus on expanding and increasing its branches from 60 to 80 in 2021 and thus achieving their long-term company goals.
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