Digital Marketing Specialist📣 Job Ad

Join Accorhotel as a Digital Marketing Executive!
We are looking for a dedicated and energetic Digital Marketing Executive who will assist the Digital Marketing Manager in developing initiatives aimed at increasing traffic to our hotel’s direct channels.

Key Responsibilities:

• Develop and implement strategies to enhance visibility on direct and indirect channels.
• Create and publish high-quality content for various platforms.
• Regularly evaluate our competitors’ online presence and ensure our content is competitive.
• Manage social media activities and monitor engagement.
• Optimize website traffic through various marketing levers like SEO and paid social.
• Support email marketing campaigns and ensure brand consistency.
• Provide insights and reports on the hotel's web performance.
• Ensure rate parity across all online channels in collaboration with the Revenue Director/Manager.
• Engage with online reviews for reputation management.

Requirements:

• A diploma or higher in a relevant field.
• Solid understanding of digital marketing, particularly within the hospitality sector.
• Familiarity with video and photo editing tools, basic HTML.
• Experience with Adobe Experience Manager for content management is a plus.
• Fluent in English and Mandarin; proficiency in other languages is an advantage.
• Excellent interpersonal and communication skills.
• Detail-oriented, flexible, and able to work independently in a dynamic environment.

Why Join Us?
At Accorhotel, we value integrity, teamwork, and innovation. If you're passionate about digital marketing and want to thrive in a multicultural environment, we encourage you to apply!