Marketing Specialist📣 Job Ad

About the Role:
We are seeking a talented and motivated Marketing Specialist to join our dynamic team. The ideal candidate will be passionate about crafting innovative marketing strategies and executing campaigns that drive brand awareness, customer engagement, and business growth.

Responsibilities:

• Market Research and Analysis: Conduct in-depth market research to identify target audiences, industry trends, and competitor activities. Analyze market data to gain insights into customer behavior and preferences.
• Brand Management: Develop and maintain a strong brand identity and messaging. Oversee brand consistency across all marketing materials and channels.
• Content Creation: Create high-quality content, including blog posts, articles, social media content, and email campaigns. Collaborate with designers to develop engaging visuals and multimedia content.
• Digital Marketing: Manage and optimize our digital marketing efforts, including SEO, PPC, social media, and email marketing. Track and analyze digital marketing campaigns to measure ROI and identify areas for improvement.
• Event Planning and Execution: Coordinate and execute marketing events, webinars, and trade shows. Manage event logistics, including budgeting, vendor selection, and attendee registration.
• Campaign Management: Develop and implement comprehensive marketing campaigns to promote products or services. Monitor campaign performance and make necessary adjustments to optimize results.
• Collaboration: Work closely with sales, product, and design teams to align marketing efforts with business objectives. Collaborate with external agencies and vendors to execute marketing initiatives.

Requirements:

• Bachelor’s degree in Marketing, Communications, Advertising or equivalent
• Excellent knowledge of the marketing techniques and tools like Google Analytics and Web Trends
• Familiarity with Social media management tools
• Up-to-date with the latest trends and developments in Digital Marketing industry
• Strong communication and presentation skills
• Good time management and organizational skills
• Good analytical and problem-solving skills
• A team player as well as having the ability to work independently
• Ability to work under pressure and in a competitive environment
• Excellent copywriting skill

Join Kempinski Hotels as a Director of Marketing & Communication!
We are seeking a talented individual to assist the Director of Sales & Marketing in promoting Kempinski Hotel Mall of the Emirates and its outlets, ensuring compliance with the Kempinski brand. This role involves strategic planning, content management, and fostering brand loyalty.

Key Responsibilities:

• Strategy & Budget: Develop the hotel marketing plan, promote key areas, conduct competition analysis, manage the marketing budget and forecast ROI for marketing initiatives.
• Content Management: Oversee content development for online and offline activities, manage photo and video shoots, and maintain accurate hotel information across platforms.
• Collateral and Advertising: Ensure the creation of collateral follows brand guidelines, develop communication plans, and implement advertising strategies.
• Brand Guardian: Ensure brand guideline compliance and communicate updates to relevant staff.
• Communication and Reporting: Lead marketing meetings, coordinate with internal and external partners, and prepare reports for management.

Additional Requirements:

• 34 years experience in hotel marketing or a media agency
• Fluent in Arabic
• Solid understanding of marketing principles

About Kempinski Hotels:
Kempinski Hotels has set the standard in luxury hospitality. Founded in 1897, it reflects the finest traditions of European hospitality, combining local flair with international luxury.