Digital Marketing Specialist

Key Responsibilities and Tasks:

1. Digital Marketing Strategies:
• Develop effective digital marketing strategies that align with the company's goals.
• Identify the target audience and analyze their needs and behaviors.

2. Advertising Campaign Management:
• Create and manage advertising campaigns on social media platforms such as Google Ads, Facebook Ads, Instagram, and others.
• Monitor performance and adjust strategies to achieve the best possible results.

3. Search Engine Optimization (SEO):
• Optimize website content to meet search engine standards.
• Use SEO tools like Google Analytics, Ahrefs, and SEMrush to analyze performance.

4. Social Media Marketing:
• Manage the company's pages on various social media platforms.
• Create engaging content and increase interaction with the audience.
• Use analytical tools to track performance and provide reports.

5. Email Marketing:
• Design and implement email marketing campaigns.
• Analyze campaign results and develop strategies to improve open and click rates.

6. Data Analysis and Reporting:
• Use various analysis tools to evaluate the performance of digital campaigns.
• Prepare periodic reports that outline results and suggestions for improving performance.

7. Team Collaboration:
• Work closely with design and content teams to ensure marketing messages align with the company's visual identity.
• Participate in regular meetings to share ideas and exchange opinions.