Digital Marketing Specialist

Job Summary:
The Digital Marketing Specialist will play a pivotal role in enhancing Masar Al Amal Center's online presence and driving digital marketing strategies to achieve our commercial objectives. This role demands expertise in SEO, SEM, bilingual proficiency in English and Arabic, and the ability to optimize online campaigns effectively.

Key Responsibilities:

• Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with Masar Al Amal's commercial goals. Identify key digital marketing opportunities and stay updated with industry trends.
• Online Presence Management: Build and maintain a strong online presence on various digital platforms. Optimize budget allocation for sponsored advertisements on social media channels. Select appropriate digital channels to promote the center's services, ensuring ROI on ad spend.
• Campaign Optimization: Continuously optimize online campaigns to improve outcomes and reduce costs over time. Implement remarketing strategies to guide audiences from initial interest to lead generation and engagement.
• Website Health Monitoring: Ensure the website is technically sound and user-friendly. Collaborate with the content team to provide optimal keywords for improved search engine rankings.
• Data Analytics: Monitor marketing analytics and derive actionable insights to enhance our digital presence. Suggest data-driven actions to improve campaign performance and reach.
• Monthly Reporting: Prepare and present detailed monthly reports on digital marketing performance, including key metrics and KPIs. Share insights and recommendations for future strategies based on data analysis.
• CRM Integration: Collaborate closely with the CRM team to ensure the professional handling of customer inquiries and complaints. Integrate digital marketing efforts with CRM systems for seamless customer interactions.

Skills, Knowledge, and Capabilities:

• Bachelor's degree in business administration, IT, Marketing, Digital Marketing, or a related field. A Master's degree is a plus.
• Proven experience as a Digital Marketing Specialist or similar role in a healthcare or related industry.
• Proficiency in SEO, SEM, and online advertising platforms.
• Bilingual fluency in both English and Arabic, with strong written and verbal communication skills in both languages.
• Excellent understanding of digital marketing trends, tools, and best practices.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficient in website analytics tools (*, Google Analytics).
• Experience with CRM systems and integration.
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills.

Behaviors:

• Results-driven and committed to achieving digital marketing objectives.
• Highly collaborative and able to work effectively in cross-functional teams.
• Detail-oriented with a focus on data accuracy.
• Adaptable to changing market conditions and priorities.
• Excellent time management skills and ability to meet deadlines.

Join Us as a Digital Marketing Manager!
At Miraval The Red Sea, part of the Red Sea Project, we are excited to offer a unique opportunity to lead our digital marketing efforts in a luxurious wellness resort environment. With 180 guest rooms, suites, and villas, our goal is to blend mindful living with exceptional hospitality.

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy to enhance brand awareness and drive direct bookings.
• Manage all digital channels, including the hotel’s website, social media, email marketing, and paid advertising campaigns.
• Oversee social media content, community engagement, and influencer collaborations to enhance brand storytelling.
• Analyze digital performance metrics and provide actionable insights to improve marketing effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• A minimum of 3 years of experience in digital marketing, preferably in luxury hospitality.
• Strong knowledge of SEO, SEM, PPC, and analytics tools.
• Excellent copywriting and communication skills.

Why Join Us?
Along with long-term career growth opportunities, enjoy 12 complimentary nights per year in Hyatt properties and discounts that reflect our commitment to your well-being and career growth.

Join Our Team as a Digital Marketing Executive
At AD VALUE, we pride ourselves on over 20 years of expertise in marketing and advertising. We are excited to announce the launch of our full-service advertising agency in Jeddah, specializing in branding, media buying, planning, social media, and 3D designs. We are seeking a talented Digital Marketing Executive to join our dynamic team on a full-time, on-site basis.

Responsibilities:

• Serve as the primary contact for clients, ensuring timely responses and addressing inquiries effectively.
• Build and maintain strong relationships with clients, acting as a trusted advisor.
• Understand clients' unique goals and collaborate with creative and technical teams to develop tailored marketing strategies.
• Coordinate with cross-functional teams to deliver high-quality advertising campaigns that meet client objectives.
• Prepare insightful reports showcasing campaign performance and identify areas for improvement.
• Manage client issues efficiently and escalate high-priority concerns as needed.
• Contribute to new business development by participating in pitches and proposal preparations.

Qualifications:

• Strong knowledge of social media, marketing, advertising, and media planning.
• Exceptional communication and negotiation skills.
• A reliable work ethic and a passion for marketing.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Prior experience in a similar role is preferred.
• Saudi nationality is preferred.

If you are passionate about marketing and building client relationships in a fast-paced environment, we would love to hear from you!