Marketing Specialist

We need a marketing specialist with even minimal experience in digital marketing and content writing, and most importantly, a passion for the job. We are a well-known company in the food sector and we would love to work with you.

• Email Strategy & Campaign Management
  • Plan, develop, and execute email marketing campaigns (newsletters, promotions, abandoned cart emails, re-engagement campaigns, etc.).
  • Segment and personalize email lists to target different customer personas effectively.
  • Automate email workflows, including welcome sequences, retention campaigns, and upsell sequences.
  • Optimize email send times, frequency, and content to maximize open rates, CTR, and conversions.
• Content Creation & Optimization
  • Write compelling email copy, subject lines, and CTAs that drive engagement and conversions.
  • Design visually appealing and mobile-responsive email templates using email marketing tools.
  • A/B test subject lines, email layouts, and messaging to continuously improve campaign performance.
• Analytics & Performance Tracking
  • Monitor key email marketing KPIs, including open rates, click-through rates, conversion rates, and unsubscribe rates.
  • Use data-driven insights to refine email strategies and improve performance.
  • Generate reports and provide recommendations to enhance customer retention and email engagement.
• Customer Journey & Lifecycle Marketing
  • Develop and manage behavior-based email campaigns to nurture leads and increase repeat purchases.
  • Create win-back strategies to re-engage inactive customers.
  • Align email marketing efforts with overall CRM and customer loyalty strategies.
• Collaboration & Compliance
  • Work closely with content creators, designers, and the marketing team to align email marketing with broader digital campaigns.
  • Ensure all email campaigns comply with privacy regulations (*, GDPR, CAN-SPAM, Saudi eCommerce regulations).

• 3+ years of experience in email marketing, CRM, or digital marketing.
• Strong knowledge of email marketing platforms (*, Klaviyo, Mailchimp, HubSpot, or ActiveCampaign).
• Experience with segmentation, personalization, and automation techniques.
• Proven track record in increasing email engagement and conversion rates.
• Strong copywriting skills and ability to craft high-converting email content.
• Familiarity with email deliverability best practices and A/B testing methodologies.
• Basic HTML and email template design experience is a plus.
• Experience in eCommerce, FMCG, or DTC brands is highly preferred.
• Ability to analyze data and translate insights into actionable strategies.

• Be part of a fast-growing eCommerce brand in Saudi Arabia.
• Work in a dynamic and innovative environment with creative freedom.
• Competitive salary and opportunities for career growth.
• Make a real impact by driving customer engagement and retention strategies.