Digital Marketing Specialist

Required a e-merce employee

to work at Half World Coffee Roasters

Job responsibilities:

• Develop effective digital marketing strategies to increase brand awareness and achieve sales goals

- Manage and analyze advertising campaigns on digital platforms like Google Ads, Facebook, Instagram, X, TikTok

- Search Engine Optimization (SEO)

- Manage paid search engine optimization campaigns (SEM)

- Manage social media platforms...

• Digital Strategy & Campaign Management: Create and execute marketing strategies to boost recruitment and visibility, manage paid advertising campaigns across various platforms, and work with content specialists for alignment.
• Email Marketing & Automation: Develop and manage email marketing campaigns using CRM systems to nurture leads and track performance metrics.
• Performance Analytics & Reporting: Utilize analytics tools to track and analyze campaign performance, conduct A/B testing, and provide actionable insights through performance reports.
• Budget & Resource Management: Oversee digital marketing budgets to ensure effective resource allocation and collaborate with external vendors for specialized projects.

• Bachelor’s degree in relevant fields (Digital Marketing, Marketing, Business).
• 35 years of experience in digital marketing, preferably in higher education or healthcare.
• Proficiency with Google Ads, Facebook Ads, and analytics tools.
• Strong analytical and project management skills.

• Develop and manage digital marketing campaigns across social media, Google Ads, and Meta platforms.
• Create engaging, original content for Instagram, TikTok, and Snapchat aligned with Lezzo’s brand voice.
• Monitor and grow follower engagement and online community interaction.
• Optimize ad performance through A/B testing, targeting, and analytics.
• Collaborate with designers, photographers, and influencers to deliver campaign assets.
• Coordinate promotions, product launches, and seasonal campaigns online.
• Track and report key performance indicators (KPIs) such as ROI, engagement rate, reach, and conversions.
• Manage the restaurant’s presence on food delivery platforms (HungerStation, Jahez, etc.), ensuring visibility and accuracy.
• Analyze trends, competitors, and customer behavior to improve strategy.
• Stay up-to-date with digital trends and algorithm updates.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2 years of experience in digital marketing, preferably in F&B or retail.
• Strong knowledge of Meta Ads Manager, Google Ads, and social media tools.
• Excellent writing and storytelling skills in both Arabic and English.
• Creative thinker with a strong eye for design and content quality.
• Understanding of SEO and website analytics (Google Analytics).
• Experience with food delivery app platforms is an advantage.