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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationJeddah
Job Summary:
The Digital Marketing Specialist will play a pivotal role in enhancing Masar Al Amal Center's online presence and driving digital marketing strategies to achieve our commercial objectives. This role demands expertise in SEO, SEM, bilingual proficiency in English and Arabic, and the ability to optimize online campaigns effectively.

Key Responsibilities:
  • Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with Masar Al Amal's commercial goals. Identify key digital marketing opportunities and stay updated with industry trends.
  • Online Presence Management: Build and maintain a strong online presence on various digital platforms. Optimize budget allocation for sponsored advertisements on social media channels. Select appropriate digital channels to promote the center's services, ensuring ROI on ad spend.
  • Campaign Optimization: Continuously optimize online campaigns to improve outcomes and reduce costs over time. Implement remarketing strategies to guide audiences from initial interest to lead generation and engagement.
  • Website Health Monitoring: Ensure the website is technically sound and user-friendly. Collaborate with the content team to provide optimal keywords for improved search engine rankings.
  • Data Analytics: Monitor marketing analytics and derive actionable insights to enhance our digital presence. Suggest data-driven actions to improve campaign performance and reach.
  • Monthly Reporting: Prepare and present detailed monthly reports on digital marketing performance, including key metrics and KPIs. Share insights and recommendations for future strategies based on data analysis.
  • CRM Integration: Collaborate closely with the CRM team to ensure the professional handling of customer inquiries and complaints. Integrate digital marketing efforts with CRM systems for seamless customer interactions.

Skills, Knowledge, and Capabilities:
  • Bachelor's degree in business administration, IT, Marketing, Digital Marketing, or a related field. A Master's degree is a plus.
  • Proven experience as a Digital Marketing Specialist or similar role in a healthcare or related industry.
  • Proficiency in SEO, SEM, and online advertising platforms.
  • Bilingual fluency in both English and Arabic, with strong written and verbal communication skills in both languages.
  • Excellent understanding of digital marketing trends, tools, and best practices.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Proficient in website analytics tools (*, Google Analytics).
  • Experience with CRM systems and integration.
  • Creative thinking and problem-solving abilities.
  • Strong project management and organizational skills.

Behaviors:
  • Results-driven and committed to achieving digital marketing objectives.
  • Highly collaborative and able to work effectively in cross-functional teams.
  • Detail-oriented with a focus on data accuracy.
  • Adaptable to changing market conditions and priorities.
  • Excellent time management skills and ability to meet deadlines.

Requirements

  • Open for all nationalities
  • Requires 0-1 Year experience
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