Marketing Specialist📣 Job Ad

About the Job:
A dynamic and innovative studio in the gaming industry is looking for a Marketing & Growth Manager to join their team. This is a critical role where you’ll be responsible for driving user acquisition and optimizing growth strategies to scale the business.

Key Responsibilities:

• Lead user acquisition campaigns across paid ads, influencer marketing, ASO, and organic growth.
• Manage and optimize paid marketing campaigns on platforms like Facebook, Google Ads, and TikTok.
• Analyze campaign performance to maximize cost-effective growth.
• Work closely with product and game design teams to drive player re-engagement.
• Leverage player data to identify trends, improve retention, and reduce churn.
• Continuously monitor and optimize the marketing funnel.
• Collaborate with cross-functional teams to align on growth strategies and iterate on successful tactics.

What We’re Looking For:

• 4+ years of experience in marketing, user acquisition, or growth within mobile gaming or B2C tech industries.
• Proven experience in user base growth, retention optimization, and monetization.
• Proficiency in tools like Google Analytics, Adjust, Appsflyer, Facebook Ads Manager, and more.
• Strong analytical skills, with the ability to turn complex data into actionable insights.
• A creative mindset with a data-driven approach to growth.
• Excellent communication skills and experience working cross-functionally with diverse teams.

Location: Based in the MENA region 🌍
Compensation: Competitive salary of $650******* USD per year 💼

If you’re a hands-on, results-driven marketing professional with a track record of growing user bases and driving effective marketing strategies, we want to hear from you! Apply now or reach out to learn more.

Job Overview: As a Marketing Senior Associate at PwC Middle East, you will play a vital role in positioning the Line of Service (LoS) in the external market by implementing strategic marketing plans and campaigns. Your contributions will support our firm’s ambition to solve important problems and build trust in society.

Key Responsibilities:

• Execute annual marketing plans in coordination with LoS Marketing Managers.
• Develop impactful content for publications, marketing materials, and social media.
• Facilitate major projects and enhance customer experiences through effective campaigns.
• Manage website content and assist in industry events and sponsorships.
• Build productive relationships with stakeholders and provide support across the Marketing and Communications team.

Required Skills and Qualifications: You should possess a Bachelor's Degree in Marketing and have at least 2 years of marketing experience. Proficiency in spoken and written English is required, while fluency in Arabic is a plus. Familiarity with CRM or Salesforce Marketing Cloud will be advantageous.

About PwC Middle East: At PwC, our success relies on creating value for our clients and our people. With a presence in 12 countries and a workforce of over 10000, we are committed to delivering world-class advisory services.