Digital Marketing Specialist

Join our dynamic team as a Social Media Executive!
We are looking for a talented individual to develop and execute social media strategies that align with our company’s goals and brand identity. In this role, you will manage day-to-day activities across various platforms such as Instagram, TikTok, Facebook, and LinkedIn.

Key Responsibilities:

• Develop and execute social media strategies aligned with the company’s goals and brand identity.
• Manage day-to-day activities across platforms like Instagram, TikTok, Facebook, and LinkedIn.
• Create, curate, and schedule engaging content, including posts, stories, videos, and reels.
• Monitor and respond to comments, messages, and reviews to maintain excellent customer relations.
• Collaborate with the marketing team to coordinate campaigns and promotions.
• Track and analyze social media performance metrics and provide regular reports with insights.
• Stay updated on social media trends, tools, and algorithms to optimize engagement and reach.
• Work with photographers, videographers, and designers to produce high-quality visuals.
• Manage influencer partnerships and collaborations to promote the brand effectively.
• Support digital advertising efforts, including sponsored posts and paid campaigns.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role, preferably in the food & beverage industry.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills in English (Arabic is a plus).
• Creative mindset with the ability to develop innovative content ideas.
• Proficiency in social media management tools (*, Hootsuite, Sprout Social).
• Basic knowledge of graphic design and video editing tools (*, Canva, Adobe Suite).
• Strong organizational and multitasking skills with attention to detail.
• Passion for food, dining, and the restaurant industry.

Join our team as a Digital Marketing Specialist! In this role, you will be pivotal in developing and executing effective digital marketing strategies to enhance brand visibility, engage audiences, and drive customer acquisition. This position demands expertise in digital advertising, social media management, SEO, and analytics to achieve measurable results.

Key Responsibilities:

• Digital Strategy and Execution: Develop and implement comprehensive digital marketing strategies aligned with the company’s goals. Plan and execute campaigns across digital platforms, including Google Ads, social media, and email marketing. Optimize campaigns to improve ROI, reach, and engagement.
• Social Media Management: Create and manage content calendars for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.). Monitor, engage, and grow the company’s social media presence to strengthen brand awareness. Collaborate with the design and content teams to produce high-quality, engaging content.
• SEO and Website Optimization: Conduct keyword research to improve organic search rankings and drive traffic. Optimize website content and structure for SEO best practices. Analyze website performance using tools like Google Analytics to improve user experience and conversion rates.
• Performance Analysis and Reporting: Track and analyze campaign performance metrics to evaluate effectiveness and identify areas for improvement. Prepare detailed reports on digital marketing activities, presenting insights and recommendations to stakeholders.
• Collaboration: Work closely with the creative and marketing teams to ensure consistent branding across all digital channels. Coordinate with external agencies or vendors as needed for campaign execution and optimization.
• Trend Analysis and Innovation: Stay updated on digital marketing trends, tools, and technologies to keep strategies innovative. Propose new ideas and platforms to enhance the company’s digital presence.

Key Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 24 years of experience in digital marketing or a related role. Proven track record of managing successful digital campaigns.
• Skills: Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads Manager, HubSpot, Mailchimp, etc.). Strong knowledge of SEO, SEM, and analytics tools (Google Analytics, Ahrefs, SEMrush). Excellent written and verbal communication skills in English; Arabic proficiency is a plus. Creative thinking with a results-driven approach. Strong organizational and time management skills.
• Personal Attributes: Detail-oriented and highly analytical. Collaborative team player with a proactive mindset. Passionate about digital trends and marketing innovation.

Join CleanLife co. as a Digital Marketing Specialist!
This pivotal role is essential in developing and managing effective marketing campaigns that enhance brand presence and drive customer engagement in the digital landscape. If you're a creative thinker with a knack for digital strategies, we want you on our team!

Job Objective:
The Digital Marketing Specialist will focus on implementing and managing campaigns that promote our products or services, enhancing our digital brand awareness, driving website traffic, and acquiring new leads and customers.

Roles and Responsibilities:

• Plan and execute annual digital marketing campaigns, including SEO, email, social media, and display advertising.
• Manage digital advertising campaigns across various platforms, optimizing performance for maximum ROI.
• Implement SEO strategies to increase website traffic and improve rankings.
• Launch marketing campaigns, track KPIs, and review campaign effectiveness for continuous improvement.
• Collaborate with the IT department for seamless integration of digital marketing tools.
• Analyze performance of marketing platforms and develop improvement plans based on insights.
• Drive innovation in campaigns by utilizing the latest trends and customer insights.
• Generate monthly marketing reports with performance analysis and recommendations.
• Design and implement a streamlined digital customer journey from engagement to loyalty.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Proven experience in managing digital marketing campaigns and SEO strategies.
• Strong knowledge of marketing analytics tools (Google Analytics, SEMrush, etc.).
• Experience with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads).
• Familiarity with CRM systems and email marketing platforms.

Skills and Competencies:

• Strong analytical and problem-solving skills.
• Excellent communication and content creation skills.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking and a proactive approach to campaign innovation.
• Strong collaboration skills with cross-functional teams.
• Detail-oriented with a results-driven mindset.