Digital Marketing Specialist📣 Job Ad

Are you passionate about digital marketing and helping brands connect with local audiences? Join ShopCash, a leading cashback app in the MENA region, as a Digital Brand Manager and play a pivotal role in shaping our digital identity.

About ShopCash

ShopCash is revolutionizing shopping experiences in the MENA region, enabling users to earn cashback on everyday purchases. As part of the Wego Group, we are committed to providing users with a seamless experience. Our app is available in multiple countries including the UAE, Saudi Arabia, Kuwait, Bahrain, and Egypt.

Key Responsibilities:

• Brand Strategy & Management: Develop a cohesive digital brand strategy that aligns with company goals.
• Digital Campaigns: Execute and optimize digital campaigns on various social media platforms.
• Partnerships & Collaborations: Manage collaborations with influencers that reflect our brand values.
• Market Trends & Innovation: Stay updated on digital marketing trends and propose innovative ideas.
• Content Creation: Brainstorm and create engaging content tailored for our target markets.
• Local Voice: Ensure that our content genuinely resonates with Saudi audiences.
• Reporting & Analytics: Track and analyze performance metrics to measure campaign success.

Who We Are Looking For:

• Fluency in Arabic and English.
• Interest in social media marketing trends in Saudi Arabia.
• Strong creative and communication skills.
• Ability to manage multiple tasks effectively.
• A positive, proactive team player.
• Experience in social media marketing and brand building.

Bonus Points:

• Experience in creating video content.
• Already a content creator wanting to collaborate part-time.

What We Offer:

• Gain valuable experience in a fast-growing industry.
• Work on impactful projects.
• Be part of a supportive team of professionals.

Job Description – Digital Marketing Specialist

Position Overview:
The Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to enhance the company’s online presence, increase brand awareness, and drive customer engagement. This role focuses on leveraging digital channels to support business goals and optimize marketing performance.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including social media, email, search engines, and display advertising.
• Manage and optimize the company’s website and content to improve SEO and user experience.
• Analyze campaign performance and prepare detailed reports to measure effectiveness and ROI.
• Collaborate with creative teams to design engaging content and visuals for online marketing.
• Monitor industry trends, tools, and best practices to implement innovative strategies.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize reach and conversions.
• Maintain and grow the company’s social media presence by creating and scheduling relevant content.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably in the hospitality or catering industry.
• Strong knowledge of SEO, SEM, and PPC strategies.
• Proficiency in digital tools and platforms (Google Analytics, Ads Manager, etc.).
• Excellent communication and analytical skills.
• Creative mindset with attention to detail.

Preferred Experience:

• Background in the food and beverage or airport lounge industry.
• Experience managing multi-channel campaigns and working in a team-oriented environment.

About the Role:
Join Mövenpick Hotels & Residences, a leader in the hospitality industry, as a Digital Marketing Specialist. We believe in creating memorable moments for our guests, and your role will be vital in shaping these experiences through our digital channels.

Key Responsibilities:

• Assist the Digital Marketing Manager in developing initiatives to increase traffic from key feeder markets.
• Manage the creation and publishing of original, high-quality content across various platforms.
• Update and optimize hotel content on direct and indirect channels, ensuring competitiveness.
• Maintain an active presence on social media and monitor online reviews.
• Support the hotel’s email marketing strategy and calendar.
• Provide monthly and quarterly performance reports.

Qualifications:

• Minimum 2 years of experience in E-Commerce/Digital Marketing within Hospitality or Retail.
• Degree in Hospitality Management or Marketing and Communications.
• Excellent verbal and written English skills.
• Strong grasp of digital marketing concepts and best practices.
• Team-oriented with a customer-focused approach.
• Energetic and passionate about work.