Marketing Manager📣 Job Ad

Introduction:
Foreground is proud to partner with a prominent leader in the education and vocational training sector to recruit a Marketing & Advertising Director. This role presents an unparalleled opportunity for a forward-thinking professional to lead transformative marketing initiatives for a respected organization. If you thrive on innovation, strategic leadership, and measurable success, this role is for you.

Role Overview:
The Marketing & Advertising Director will drive the development and execution of high-impact marketing strategies, ensuring alignment with the organization's goals and vision. This is a senior role with significant responsibilities, including managing large marketing budgets, designing creative campaigns, and leading a talented team to deliver exceptional results.

Key Responsibilities:

• Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies that resonate with the educational sector's unique needs. Align marketing initiatives with the organization's broader vision and goals, particularly those linked to Saudi Arabia's Vision 2030. Foster an innovative, performance-driven culture within the marketing team.
• Campaign & Budget Oversight: Lead large-scale marketing campaigns, ensuring efficient allocation of substantial budgets for maximum ROI. Leverage analytics and data to refine strategies and improve campaign performance.
• Event and Exhibition Management: Plan and execute exhibitions, trade shows, and strategic events to strengthen brand positioning. Build relationships with sponsors and partners to enhance event effectiveness and visibility.
• Digital and Traditional Marketing Excellence: Oversee omnichannel campaigns, including SEO, PPC, social media, email marketing, and traditional advertising. Integrate innovative marketing approaches to attract and nurture leads effectively.
• Performance Monitoring & Insights: Define and track KPIs to evaluate marketing initiatives' success. Present actionable insights and detailed reports to stakeholders, driving data-informed decision-making.

What You’ll Bring to the Table:
Experience:

• 10+ years in marketing, with at least 5 years in a leadership role.
• Proven track record of managing large budgets and executing high-profile campaigns.
• Experience in event planning, lead generation, and digital marketing across diverse platforms.

Skills:

• Strategic mindset with a focus on innovation and measurable results.
• Expertise in CRM platforms, marketing tools, and analytics software.
• Exceptional bilingual communication (Arabic and English).

Company Overview:
INDEPENDENT is a conglomerate of internationally renowned brands in the food and beverages industry. We are dedicated to delivering exceptional culinary experiences to our customers worldwide. As we continue to expand and evolve, we are seeking a highly motivated and experienced Brand Manager to join our team and play a pivotal role in developing and overseeing the marketing and brand strategies of our diverse portfolio of restaurant and café brands within the KSA region.

Job Summary:
We're seeking a dynamic Brand Manager to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.

Key Responsibilities:

• Develop and execute brand-specific overarching strategies aligned with overall company objectives.
• Ensure seamless integration of brand strategies with other marketing efforts.
• Collaborate with cross-functional teams to drive brand growth and market presence.
• Plan and execute innovative campaigns that resonate with the target audience.
• Oversee the coordination of brand-related activities across different channels and platforms.
• Oversee the creation of brand-specific marketing materials and brand assets, ensuring strict adherence to the unique brand guidelines for each restaurant and café brand.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Collaborate with internal teams to plan and launch new branches and menu items.
• Manage relationships with influencers to enhance brand visibility.
• Oversee the development of multimedia content, ensuring alignment with brand identity.
• Actively engage in public relations activities and external communication efforts.
• Lead CSR initiatives in alignment with the company's values and community goals.
• Coordinate sponsorships and partnerships that align with the brand's image.
• Manage internal communications to ensure consistent messaging across the organization.
• Oversee brand-specific social media channels and engage with online communities.
• Develop and execute community engagement strategies to strengthen brand loyalty.
• Analyze and report on the performance of brand-related activities.
• Provide strategic insights and recommendations for continuous improvement.
• Plan and execute brand-related events, product launches, and promotional activities for each brand, maximizing brand exposure and engagement, and aligning with the specific goals and themes of each brand.
• Define and track brand-specific key performance indicators (KPIs) to assess the success of branding and communication efforts for each brand, adjusting strategies as needed to address the unique challenges and opportunities of each brand.
• Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
• Develop and maintain brand-specific social media strategies, ensuring that each brand effectively leverages online platforms and digital marketing channels.
• Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• Proven experience of 4 years as a Brand Manager or similar role in the hospitality industry.
• In-depth knowledge of brand development, marketing, and consumer behavior.
• Strong understanding of market trends and competitor activities.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal abilities.
• Demonstrated success in planning and executing successful marketing campaigns.
• Creative thinker with a keen eye for design and storytelling.
• Proficiency in design and branding software is a plus.

Join a Leading Organization as a Marketing Manager
Foreground is partnering with a leading organization in the education and vocational training sector to recruit a proactive Marketing Manager for their Riyadh office. This role is key to implementing marketing strategies and supporting sales efforts to drive growth in Riyadh and surrounding areas.

Responsibilities:

• Develop and execute marketing campaigns tailored to the Riyadh market, ensuring alignment with the company’s overall objectives.
• Oversee daily marketing activities, including digital marketing, event management, and content creation, to generate and nurture leads.
• Build and maintain strong relationships with local vendors, partners, and stakeholders in Riyadh.
• Collaborate with the sales team to support lead conversion efforts and achieve revenue targets.
• Conduct market research specific to Riyadh, analyzing trends, customer preferences, and competitive activities to optimize strategies.
• Monitor and report on the performance of marketing campaigns, providing actionable recommendations for improvement.
• Represent the organization at key events, exhibitions, and networking opportunities in Riyadh to enhance brand visibility.

Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field.
• 35 years of marketing experience, preferably in the education or services sector within Riyadh.
• Strong understanding of digital marketing tools, analytics platforms, and CRM systems.
• Excellent communication and organizational skills, with knowledge of Riyadh’s business environment.
• Proven ability to collaborate with cross-functional teams, particularly sales, to achieve shared goals.
• A proactive, adaptable, and results-driven mindset.

Required Skills:

• CRM Dynamics
• Analysis
• Sales Performance
• Contract Negotiation
• Market Analysis
• Presentation Skills
• New Business Opportunities
• Deals
• Lead Generation
• Partnerships
• Campaigns
• Negotiation