Marketing Specialist📣 Job Ad

Join Our Team as a Product Marketing Manager
At Calo, we're dedicated to making healthy eating easy and accessible. As a Product Marketing Manager, you will play a vital role in bridging the gap between our innovative product team and our customers in the fast-paced food technology industry.

Key Responsibilities:

• Define and execute the go-to-market strategy for new product launches and feature updates.
• Develop impactful messaging and positioning that highlight the value of Calo's offerings.
• Collaborate with cross-functional teams to create marketing assets such as landing pages, videos, and social media content.
• Conduct market research and customer interviews to gather insights that shape product and marketing strategies.
• Measure and optimize the performance of marketing campaigns to enhance business outcomes.

Ideal Candidate:

• Experience working with product teams on digital products.
• Successful track record in launching campaigns that drive product adoption.
• Adept at translating complex technical details into engaging customer narratives.
• Analytical skills to evaluate campaign performance and leverage insights.
• Proven ability to execute effective product launch strategies.

We encourage creative applications! Stand out by submitting a 3-minute video showcasing your qualifications for this role.

Join Our Team as a Social Media Specialist!
We are looking for a talented and creative Social Media Specialist to manage and enhance our company's presence across various social media platforms. This is an exciting opportunity to connect with our audience and promote our brand identity through engaging content and effective strategies.

Key Responsibilities:

• Develop and implement a social media strategy to increase brand awareness.
• Create innovative and appealing content that aligns with the company's identity.
• Manage the company's social media accounts effectively.
• Analyze campaign performance and provide regular reporting.
• Engage with followers and respond to inquiries in a professional manner.
• Stay updated on the latest trends in social media and apply them as needed.
• Organize contests and promotional campaigns to boost engagement.
• Collaborate with internal teams to coordinate marketing campaigns.
• Manage the budget allocated for social media campaigns.
• Provide recommendations for improving digital marketing strategies.

Preferred Qualifications:

• Previous experience in managing social media accounts.
• Ability to work under pressure and manage time effectively.
• Strong communication skills in both Arabic and English.
• Creativity and innovation in content development.
• Adept at analyzing data and making informed decisions.
• Passion for technology and current digital trends.
• Strong organizational skills.
• Ability to work independently and as part of a team.
• Good understanding of the basics of digital marketing.
• Adaptability to rapid changes in the workplace.

About the Role
As a Marketing Specialist at RX Global, you will play a crucial role in designing, developing, and implementing marketing programs and pricing strategies that support our products and services. You will work closely with our team to align with the EVP and portfolio marketing strategy and ensure effective positioning of our offerings in the market.
Responsibilities

• Develop and execute a comprehensive marketing plan for allocated shows, in alignment with the overall marketing strategy.
• Establish market size, penetration, and identify growth opportunities across key industries and segments.
• Propose and implement audience growth strategies.
• Manage relationships with associations, analysts, influencers, media, and industry bodies.
• Represent our brand at external market and industry-specific events.
• Create detailed visitor and exhibitor marketing plans and objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Demonstrable experience in product marketing within the events or exhibitions industry.
• Deep understanding of digital marketing channels and strategies.
• Excellent communication and presentation skills.
• Ability to thrive in an ever-changing, deadline-driven environment.
• Experience with B2B events and in the fitness or travel sectors is preferred.

Working for you
We promote a healthy work/life balance and offer numerous wellbeing initiatives. Enjoy flexible working hours tailored to your productivity needs, competitive bonuses, family medical and air ticket benefits, and 25 days of paid annual leave.