Marketing Specialist

Job Title:

Creative Strategy Specialist

Location:

Saudi Arabia – Capsent

About the job:

Capsent is looking for a Creative Strategy Specialist to take responsibility for designing, testing, and optimizing high-performance creative ads across platforms like Meta, Snapchat, Google, YouTube, TikTok, and others.

The role requires full management of the creative testing process from idea to execution, with complete autonomy in decision-making. You will work closely with the e-commerce team to develop visually appealing ads that enhance click-through rates, conversions, and return on ad spend (ROAS).

If you are passionate about performance-driven creativity, we want to hear from you!

Tasks and Responsibilities:

·       Manage creativity from start to finish

✅ Design, develop, and test creative ads (static images, videos, catalogs, and more) across Meta, Snapchat, Google, YouTube, TikTok, and others.

✅ Take full responsibility for the creative ad testing process to ensure a continuous flow of high-impact and high-performance ads.

·       Optimize ads based on data

✅ Develop tailored creative strategies that fit the requirements of each platform like Meta, Snapchat, Google, YouTube, TikTok, and others.

✅ Keep up with the latest trends and digital advertising to ensure Capsent is always at the forefront.

✅ Generate creative ideas and strategies and design ads that align with brand identity for optimal performance.

✅ Provide a diverse mix of designs and visual content to attract different audience segments.

·       Performance reporting and analysis

✅ Analyze ad performance periodically and provide data-driven recommendations to improve results.

✅ Collaborate with the e-commerce team to increase conversion rates and sales.

·       Stay updated with the latest trends and innovations

✅ Monitor developments in the digital and advertising field to ensure ongoing excellence and innovation in Capsent's strategies.

Ideal Candidate Qualifications:

🔹 At least 3 years of experience in creative marketing or performance marketing.

🔹 A proven track record of producing high-performance ads with high click-through and conversion rates on Meta, Snapchat, Google, YouTube, TikTok, and others.

🔹 Strong understanding of performance metrics (CTR, CPC, CVR, ROAS) and the ability to translate them into creative decisions.

🔹 Proficiency in using design tools like Adobe Creative Suite, Canva, or similar programs.

🔹 Experience in testing and analyzing data to test and optimize ads.

🔹 Independent personality capable of working creatively and making data-driven decisions.

🔹 Strong communication and collaboration skills with the team.

🔹 A portfolio showcasing successful previous creative advertising campaigns.

Why join Capsent?

🌟 A leading company in the perfume and cosmetics industry in Saudi Arabia.

🎨 Complete creative freedom in leading the creative advertising strategy.

📊 A data-driven environment for testing and optimizing ad performance.

💡 Opportunity to make a real impact through impactful advertising campaigns.

🚀 Continuous growth and development within a professional and dynamic team.

📩 If you have the passion and the right skills, join us and contribute to Capsent's success!

**Job Title:** Digital Marketing Officer

**Location:** [Startup Name]

**Duties and Responsibilities:**
- Develop and implement digital marketing strategies to increase brand awareness and drive growth.
- Manage digital advertising campaigns across various platforms such as **Google Ads, Facebook, Instagram, Twitter, LinkedIn**, and others.
- Optimize search engines (**SEO**) and analyze data to increase traffic and improve user experience.
- Create and manage digital content across social media and the website.
- Monitor the performance of advertising campaigns and analyze reports to make data-driven decisions.
- Manage the digital marketing budget and ensure the best return on investment (**ROI**).
- Improve customer experience across digital channels and increase conversion rates.
- Use data analysis tools like **Google Analytics** to assess performance and identify improvement opportunities.
- Collaborate with design and content teams to ensure brand consistency across all channels.
- Keep up with the latest trends in digital marketing and technology to ensure continuous innovation.

**Qualifications and Requirements:**
- Previous experience **(25 years)** in digital marketing, preferably in startups or tech companies.
- Proficiency in digital marketing tools such as **Google Ads, Meta Business Suite, Google Analytics**, and others.
- Good knowledge of search engine optimization **(SEO)** and conversion rate optimization **(CRO)**.
- Strong analytical skills to understand data and make data-driven decisions.
- Creativity in content writing and crafting engaging advertisements.
- Ability to work in a fast-paced dynamic environment.
- Excellent communication skills and ability to collaborate with multiple teams.

**Benefits:**
- Opportunity to work in a challenging and opportunity-filled **startup** environment.
- Potential for professional development and training in the latest digital marketing techniques.
- Flexibility in work and participation in the company's growth strategies.

If you are passionate about digital marketing and eager to make a real impact, we would love to meet you!