Digital Marketing Specialist📣 Job Ad

Join Octopus by RTG as a Digital Marketing Specialist!
At Octopus, we are on a mission to empower our partners in building a strong digital presence. We are looking for a talented Digital Marketing Specialist to help us execute dynamic marketing strategies that drive revenue and enhance customer engagement.

Key Responsibilities:

• Digital Sales Strategy & Execution: Develop and implement strategies to drive revenue across social media and e-commerce platforms.
• Performance Marketing: Manage and optimize paid campaigns to maximize return on ad spend (ROAS).
• Martech & Sales Funnel Optimization: Utilize marketing technology tools to enhance lead nurturing and conversion tracking.
• Project Management: Oversee digital sales projects to ensure timely delivery within budget.
• Technical Troubleshooting: Work closely with IT teams to ensure optimal website and application performance.
• Data-Driven Decision Making: Monitor campaign performance using analytics tools to optimize strategies.
• Stakeholder Communication: Provide regular updates on digital sales performance to senior management.

Required Skills & Qualifications:

• 3+ years in digital sales or performance marketing.
• Proficient in social media ad platforms and PPC.
• Familiar with marketing automation tools and CRM systems.
• Strong project management skills.
• Analytical mindset with a good understanding of data analysis tools.

Job Purpose
This position exists to perform digital marketing and initiatives efficiently, in timely manner and quality standards as per the defined policies and procedures to achieve departmental operational plans and developments.

Key Accountability Areas

• Implements digital marketing campaigns including lead generation, and remarketing campaigns on different platforms in coordination with sales and marketing teams.
• Executes organic search tactics for Google and other search engines like Bing.
• Works with content and marketing teams to drive Search engine optimization (SEO) in content creation and promotion.
• Executes a proactive social media content calendar that is consistent with the company’s brand voice and supports the company’s online and offline marketing and public relations efforts.
• Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation and reengagement campaigns.
• Engages with users across various platforms; where necessary act as the voice of alfanar customer service.
• Monitors, responds to and resolves social media-specific consumer inquiries/complaints in a timely and professional manner.
• Measures and reports on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs).

Role Accountability

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Provide a periodic report detailing the deviation and execution of planned tasks.

Qualifications and Experience

• Bachelor Degree in Marketing & Communication.
• 2 to 5 Years experience in a related field.

About alfanar
Alfanar is a Saudi company engaged in the manufacturing and trading of a wide range of electrical products. It is committed to high-quality standards and continuous development of its human capital, fostering a proactive work environment for its employees.

Join Our Team as a Senior Digital Marketing Specialist
We are seeking an experienced Senior Digital Marketing Specialist to join our dynamic marketing team. This role is pivotal in driving and executing high-impact digital marketing strategies, enhancing our online presence, and significantly contributing to our organization's growth objectives.

Key Responsibilities in Digital Marketing Strategies:

• Develop and Implement Digital Marketing Campaigns: Lead the creation and execution of digital marketing campaigns across various platforms to increase brand awareness and drive customer acquisition.
• SEO Optimization: Conduct in-depth keyword research, optimize content, and implement SEO best practices to improve search engine rankings.
• Social Media Management: Oversee social media strategies to engage our audience and elevate brand presence across social media channels.
• Performance Analysis: Use analytics tools to track and report on digital marketing performance metrics, make data-driven decisions, and refine strategies for improvement.
• Content Strategy Development: Collaborate with the content team to produce engaging and relevant content that aligns with marketing objectives.

Essential Skills and Competencies for a Senior Digital Marketing Specialist:

• Strong Analytical Skills: Ability to analyze complex data, identify trends, and create actionable insights for digital marketing strategies.
• Technical SEO Expertise: Proficiency in SEO tools and techniques with a strong understanding of how they contribute to effective digital marketing.
• Content Creation and Management: Experience in developing compelling content for various digital platforms.
• Communication Skills: Excellent verbal and written communication skills to effectively convey ideas and interact with diverse teams.
• Project Management: Ability to manage multiple projects simultaneously, ensuring they are delivered on time and within budget.

Preferred Qualifications and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in digital marketing, with a focus on SEO and online content strategies.
• Familiarity with CRM systems, such as HubSpot or Salesforce, and marketing automation platforms.
• Certified in Google Analytics and Google Ads.
• Experience working within a fast-paced and dynamic environment.

Your expertise will drive our digital footprint and propel the company towards achieving extraordinary growth objectives. If you are passionate about digital marketing and innovation, we welcome you to apply and become a part of our creative and results-driven team!