Digital Marketing Specialist

Job Description – Digital Marketing Specialist

Position Overview:
The Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to enhance the company’s online presence, increase brand awareness, and drive customer engagement. This role focuses on leveraging digital channels to support business goals and optimize marketing performance.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms, including social media, email, search engines, and display advertising.
• Manage and optimize the company’s website and content to improve SEO and user experience.
• Analyze campaign performance and prepare detailed reports to measure effectiveness and ROI.
• Collaborate with creative teams to design engaging content and visuals for online marketing.
• Monitor industry trends, tools, and best practices to implement innovative strategies.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize reach and conversions.
• Maintain and grow the company’s social media presence by creating and scheduling relevant content.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably in the hospitality or catering industry.
• Strong knowledge of SEO, SEM, and PPC strategies.
• Proficiency in digital tools and platforms (Google Analytics, Ads Manager, etc.).
• Excellent communication and analytical skills.
• Creative mindset with attention to detail.

Preferred Experience:

• Background in the food and beverage or airport lounge industry.
• Experience managing multi-channel campaigns and working in a team-oriented environment.

About the Role:
Join Mövenpick Hotels & Residences, a leader in the hospitality industry, as a Digital Marketing Specialist. We believe in creating memorable moments for our guests, and your role will be vital in shaping these experiences through our digital channels.

Key Responsibilities:

• Assist the Digital Marketing Manager in developing initiatives to increase traffic from key feeder markets.
• Manage the creation and publishing of original, high-quality content across various platforms.
• Update and optimize hotel content on direct and indirect channels, ensuring competitiveness.
• Maintain an active presence on social media and monitor online reviews.
• Support the hotel’s email marketing strategy and calendar.
• Provide monthly and quarterly performance reports.

Qualifications:

• Minimum 2 years of experience in E-Commerce/Digital Marketing within Hospitality or Retail.
• Degree in Hospitality Management or Marketing and Communications.
• Excellent verbal and written English skills.
• Strong grasp of digital marketing concepts and best practices.
• Team-oriented with a customer-focused approach.
• Energetic and passionate about work.

Join Our Team as a Digital Marketing Specialist!
Are you passionate about digital advertising and search engine optimization? Our organization is in search of a talented Digital Marketing Specialist to join our fast-paced marketing team. We are looking for a professional who has a solid grasp of paid advertising across various platforms including Snapchat, TikTok, Twitter, Facebook, Google Ads, and Google Shopping, and is also proficient in SEO practices.

Key Responsibilities:

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
• Manage paid media budgets and optimize campaigns to ensure maximum ROI.
• Utilize platform analytics to review and analyze campaign performance, and make data-driven recommendations.
• Conduct keyword research, on-page optimization, and continuously monitor SEO rankings and analytics to ensure the effectiveness of our SEO strategy.
• Keep pace with SEO, search engine, and internet marketing industry trends and developments.
• Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts across all channels.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 2+ years of experience in digital marketing, specifically in paid media advertising and SEO.
• Proven track record in managing successful digital advertising campaigns across various platforms.
• Proficient in tools such as Google Analytics, Google AdWords, and other relevant platforms.
• Exceptional analytical and reporting skills.
• Ability to think creatively, identify and resolve problems, and meet deadlines in a fast-paced environment.

Join us in driving our digital presence to new heights. If you thrive in a dynamic, collaborative environment and are excited by the challenge of maximizing the impact of digital campaigns, we'd love to hear from you! Apply now and let's take our digital marketing efforts to the next level together!