Marketing Specialist

The overall objective of the job:

Planning and implementing marketing strategies to support the company's objectives by enhancing the brand, increasing sales, and targeting the appropriate audience using various marketing tools.

Responsibilities and main tasks:

1. Planning and executing marketing campaigns:

• Preparing marketing plans that align with the company’s goals.
• Executing marketing campaigns across various channels (traditional and digital).
• Monitoring campaign performance and analyzing results to improve performance.

1. Content and brand management:

• Developing and managing high-quality marketing content (such as blogs, posts, and newsletters).
• Ensuring all activities align with the brand identity and message.

1. Conducting market research:

• Analyzing target markets and understanding customer needs.
• Monitoring market trends and competitors to identify opportunities and challenges.

1. Managing customer relationships:

• Developing strategies to enhance customer experience.
• Collaborating with sales teams to improve customer acquisition strategies.

1. Managing digital media:

• Managing digital marketing campaigns (SEO, SEM, social media, email).
• Monitoring and optimizing digital ad performance based on data.

1. Coordinating marketing events and exhibitions:

• Organizing and managing conferences, exhibitions, and workshops to enhance the company’s presence.

1. Preparing reports:

• Preparing periodic reports on marketing activity performance and submitting them to management.
• Analyzing marketing data to provide recommendations.