Social Media Management Specialist

Job Description for Social Media Account Management in English

Tasks and Responsibilities:

• Manage social media accounts for the company or brand on platforms like Facebook, Instagram, Twitter, TikTok, LinkedIn, and others.
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• Create and schedule engaging content that reflects the brand identity and achieves the desired engagement.
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• Interact with the audience by responding to comments and messages to ensure an excellent customer experience.
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• Analyze account performance using tools like Google Analytics, Meta Business Suite, Twitter Analytics to identify strengths and weaknesses.
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• Implement paid advertising campaigns on social media platforms in coordination with the marketing team.
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• Keep up with the latest trends in social media and content creation to ensure the brand's competitiveness.
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• Coordinate with design and content teams to ensure that marketing messages are aligned with the brand's visual identity.
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• Prepare periodic reports on account performance and necessary recommendations for continuous improvement.
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• Manage digital crises by smartly handling negative comments or complaints on various platforms.

Core Tasks and Responsibilities of Social Media Account Management

1. Manage social media accounts

The responsible person runs and manages accounts on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others to ensure a continuously active presence that reflects the brand identity.

2. Create and schedule content

Prepare and publish engaging content in the form of texts, images, videos, and stories that reflect the company's goals and stimulate interaction with the audience. This includes using scheduling tools to ensure the continuity of posts.

3. Interact with the audience

Respond to comments and messages, resolve customer inquiries, and manage digital communities in a professional manner that enhances user experience and strengthens audience relationships.

4. Analyze performance and measure results

Use analytic tools such as Google Analytics, Meta Business Suite, Twitter Analytics to track post and campaign performance, and extract insights that help improve future strategies.

5. Implement paid advertising campaigns

Design and manage advertising campaigns through social media in coordination with the marketing team, while tracking results and analyzing performance to achieve the best return on investment.

6. Keep up with the latest trends in social media

Stay informed about trending topics, technological updates, and best practices in digital marketing to ensure the continuous development of account strategies.

7. Prepare periodic reports and recommendations

Provide periodic reports containing performance analysis, strengths and weaknesses, and recommendations for improving social media strategy.

8. Manage digital crises and protect reputation

Smartly handle negative comments and complaints, and take swift actions to protect the brand's reputation and maintain a positive image in front of the audience.

This role requires a mix of creative and analytical skills to ensure the success of social media strategy and maximize benefits from digital platforms.