Director Commercial Strategy

About the Role

Aramco Stadium is seeking a Director, Commercial Strategy to lead the commercial strategy across all revenue streams. This full-time position is based in Al Khobar, Eastern region, and involves shaping the company strategy and business plan in collaboration with the Chief Executive Officer, Chief Commercial Officer, and Chief Financial Officer. The role focuses on commercial planning, pricing strategy, and deal governance across various business lines, including ticketing, premium hospitality, sponsorship, events, and ancillary products.

Role Purpose and Outcomes

The Director, Commercial Strategy will lead the Strategy team, setting revenue targets by business line and governing major commercial deals. This role is responsible for translating sales, sponsorship, and market analysis into decisions that drive sustained revenue growth. The primary outcome is to deliver a commercial strategy that maximizes revenue across every business line, ensuring the company business plan is aligned with executive leadership, targets are set and tracked, and profitability is protected through effective pricing and deal governance. The role also involves identifying, negotiating, and bringing new business opportunities to market around the venue.

Key Responsibilities

• Direct the preparation of the company strategy and multi-year business plan, supporting executive leadership and presenting to the executive team and the board.
• Define strategic priorities and track the delivery of related initiatives.
• Own the consolidated annual and multi-year commercial plan, setting revenue targets across all verticals in coordination with respective directors.
• Manage periodic reforecasting cycles and present regular performance reports on all commercial verticals to leadership.
• Track top-line sales, sponsorship returns, capital investment performance, and profitability against KPIs, including return on investment analysis for proposed capital improvements.
• Define the pricing strategy across all commercial revenue streams, including price tiers, dynamic and seasonal frameworks, and promotions.
• Analyze demand, pricing performance, customer insights, and competitor offerings to optimize yield and identify new revenue opportunities.
• Set deal review standards across all commercial verticals and validate the terms, profitability, and strategic fit of major deals and sponsorships.
• Govern discounts and pricing exceptions within the delegated authority framework and support commercial policies, procedures, and controls.
• Identify and assess adjacencies and new businesses around the venue, developing business cases for leadership approval.
• Originate, structure, and negotiate partnerships and major commercial agreements with partners, tenants, and operators.
• Partner with Programming to shape the event calendar based on per-event profitability analysis, maximizing commercial returns.

Qualifications and Experience

• A minimum of 10 years of relevant experience.
• Demonstrated ability to lead commercial strategy across multiple revenue streams.
• Experience in commercial planning, pricing strategy, and deal governance.
• Proven track record in identifying and negotiating growth opportunities.

Work Environment

This is a full-time position based in Al Khobar, Eastern region, within Aramco Stadium. The role requires collaboration with executive leadership and various departmental directors to achieve commercial objectives.