Copywriter & Content Creator📣 إعلان

About the Role

eXtra (United Electronics Co.) is seeking a Copywriter & Content Creator to join its Marketing Team. This full-time position is based in Al Khobar, Eastern region, and is suitable for professionals with 2-5 years of experience in content creation and copywriting.

Core Responsibilities

• Ensure all marketing copy across various channels adheres to company guidelines, established tone of voice, language standards, and approved campaign messages.
• Review, edit, and proofread content for digital, social, CRM, e-commerce, print, and in-store channels.
• Enforce brand voice, maintain language quality, ensure factual accuracy, comply with legal requirements, and uphold cultural relevance in all content.
• Verify product details, pricing, offers, terms, promotional accuracy, usage rights, and secure necessary approvals prior to publication.
• Build consistent content quality through meticulous editing, fact-checking, cross-functional coordination, and continuous improvement based on performance insights.

Content Development and Collaboration

• Create audience-focused content designed to capture attention, clearly communicate value, and enhance customer engagement throughout the retail journey.
• Develop new copy and mobile-first video concepts for campaigns, promotions, product launches, and ongoing content needs.
• Write various content types including headlines, captions, scripts, product descriptions, landing page content, emails, SMS messages, and point-of-sale (POS) copy.
• Adapt written and video content to suit different channels, formats, target segments, customer journey stages, and platform trends.
• Translate creative briefs into integrated content solutions, collaborating with MarCom, Design, Digital, CRM, E-commerce, stores, agencies, and external partners.
• Manage content briefs, deadlines, ensure publication-ready delivery, optimize for SEO, and monitor performance.
• Work closely with MarCom, creative, digital, commercial, and agency partners to achieve content objectives.

Required Qualifications

• A professional portfolio showcasing examples of short-form and long-form copywriting, as well as social video scripting, filming, or editing.

Essential Skills and Knowledge

• Familiarity with content strategies for social media, web, e-commerce, email/CRM, paid media, and in-store environments.
• Basic proficiency in mobile filming and video-editing tools such as CapCut, Adobe Premiere Pro, or comparable software.
• Basic understanding of SEO principles, platform best practices, and key content performance metrics.
• Knowledge of retail promotions, customer journeys, effective product communication, and fast-paced campaign cycles.
• Comfortable using content management systems, collaboration tools, and AI-assisted drafting tools, while ensuring responsible human review.

Work Context

This full-time role is situated within the Marketing Team at eXtra (United Electronics Co.) in Al Khobar, Eastern region, requiring active participation and collaboration across various internal departments and external agencies.