Head of Ticketing and Memberships

About the Role

Al-Qadsiah Saudi Club is seeking a Head of Ticketing and Memberships to lead the strategic development and operational delivery of the club's ticketing and memberships function. This full-time role is based in Al Khobar, Eastern region, and focuses on driving revenue growth, increasing attendances, and enhancing the supporter experience. The position requires 5-10 years of experience in a relevant field.

Key Responsibilities

• Lead the development and implementation of the club's long-term ticketing and memberships strategy, aligning with commercial objectives, revenue targets, and audience growth.
• Develop pricing, discounting, and yield management strategies to balance revenue generation, accessibility, and fan growth.
• Monitor sales performance, forecast demand, and adjust pricing and inventory strategies to optimize commercial outcomes.
• Oversee all ticketing systems, CRM platforms, and third-party integrations to ensure operational excellence and data integrity.
• Manage ticket inventory configuration, on-sale processes, and CRM setup across all events.
• Deliver a high-quality customer experience across all ticketing and membership touchpoints.
• Utilize CRM data and audience insights to support marketing campaigns, fan engagement initiatives, and membership growth.
• Analyze ticketing and CRM performance to generate actionable commercial insights and produce regular reports on sales performance, attendance, revenue, and supporter trends.
• Build, lead, and develop a high-performing ticketing and memberships team, establishing clear objectives and performance standards.

Ticketing and Membership Strategy

This role involves leading the strategic direction for ticketing and memberships, including developing pricing and yield management strategies. It requires close collaboration with the Chief Commercial Officer and the wider commercial team to support the club's long-term growth ambitions.

Operational Management and Fan Experience

The Head of Ticketing and Memberships will manage all ticketing operations, ensuring efficient processes and a seamless supporter experience. This includes overseeing CRM platforms, ensuring data integrity, and implementing ticketing policies and accessibility standards. A key focus is on enhancing fan loyalty and customer retention through data-led initiatives.

Commercial Performance and Reporting

The position requires strong analytical skills to assess ticketing and CRM performance, generate commercial insights, and provide regular reporting on sales, attendance, revenue, and supporter trends. Compliance with data protection regulations and customer data governance is essential, supporting strategic decision-making through forecasting and performance analysis.

Team Leadership and Collaboration

The Head of Ticketing and Memberships will lead and develop a dedicated team, fostering a culture of accountability and continuous improvement. This includes building strong relationships with internal departments and external partners to achieve club objectives.