Accessories Manager Al Futtaim Automotive BYD

About the Role

Al Futtaim Group is seeking an Accessories Manager to establish and scale the Accessories and Service Products business for BYD and Denza across the Kingdom of Saudi Arabia. This full-time role, based in Riyadh, requires over 10 years of experience and involves end-to-end P&L ownership for the accessories category. The Accessories Manager will build the operating model from the ground up, develop a competitive portfolio of genuine and locally sourced accessories, and create differentiated service product programs to drive recurring revenue, customer retention, and aftersales margin.

Role Context and Impact

This position is critical for the new energy vehicle launch program in KSA and will contribute significantly to long-term aftersales profitability. The role operates at the intersection of Aftersales, Sales, Marketing, Supply Chain, and Brand functions, serving as a key commercial enabler for the business.

Key Responsibilities

• Develop and execute a multi-year Accessories and Service Products strategy for BYD and Denza in KSA, ensuring alignment with brand positioning and aftersales business objectives.
• Establish the accessories operating model, including governance, processes, pricing architecture, channel strategy, and performance management framework.
• Build the Annual Operating Plan for accessories, covering sales volumes, revenue, gross margin, inventory, and investment plans.
• Define the long-term growth roadmap, encompassing portfolio expansion, vendor base development, and digital sales channels.
• Develop a competitive portfolio of genuine OEM accessories, locally developed accessories, and bundled value packages tailored to Saudi customer preferences.
• Design and launch service product programs such as extended warranty, service contracts, paint protection, ceramic coating, tinting, and EV-specific care packages.
• Lead accessory programs supporting new vehicle launches, special editions, and brand-defining model introductions across the three brands.
• Curate accessory selections, fitments, and styling packages that reflect Saudi and broader Gulf customer tastes, covering exterior styling, interior trims, comfort upgrades, and regional personalization preferences.
• Manage the full product lifecycle, including phase-in, phase-out, refresh cycles, and competitive repositioning.

Required Experience and Skills

• Over 10 years of professional experience in a relevant field.
• Demonstrated ability to establish and scale new business categories.
• Strong understanding of P&L management and commercial operations.
• Experience in product portfolio development and vendor management.
• Capability to conduct market and customer insight analysis.
• Proven ability to collaborate cross-functionally across Aftersales, Sales, Marketing, Supply Chain, and Brand teams.
• Strong operational execution skills.

Work Environment

This is a full-time position based in Riyadh, Kingdom of Saudi Arabia, within a dynamic environment focused on the launch and growth of new energy vehicles.