Content Creator

About the Role

51Talk is seeking a Content Creator to join its team in Riyadh, Saudi Arabia. This full-time role requires 2-5 years of experience and focuses on content creation, copywriting, and social media content development. The ideal candidate will develop engaging, locally relevant content for an English learning platform, demonstrating a strong understanding of the Saudi audience, culture, trends, and digital content landscape.

Key Responsibilities

• Develop engaging Arabic and English content for social media, digital campaigns, promotional materials, and other marketing channels.
• Generate creative content ideas based on Saudi consumer interests, local trends, cultural moments, and audience behavior.
• Create short-form content including social media posts, captions, campaign messages, and promotional copy.
• Write high-quality Arabic marketing and social media copy, localizing and adapting content rather than directly translating.
• Develop compelling headlines, hooks, taglines, calls-to-action, and promotional messages.
• Monitor Saudi social media trends, popular topics, conversations, and competitor content to identify new opportunities.
• Work with designers and video editors to develop visual and video content based on written concepts.
• Prepare creative briefs, copy, references, and content direction for designers and other creative resources.
• Monitor content performance and audience engagement to understand what resonates with the Saudi audience and use insights for optimization.

Required Qualifications

• 3–5 years of hands-on experience in content creation, copywriting, social media content, or creative marketing.
• A strong portfolio demonstrating actual content creation and copywriting work, particularly for social media and digital platforms.
• Fluent Arabic, with strong knowledge of the Saudi dialect, and strong English communication skills.
• Proven experience writing Arabic marketing and social media content, focusing on localization rather than direct translation.
• Experience working with designers, video editors, or creative teams to develop final content.
• Ability to independently develop content from idea generation through copywriting and creative development to final output.
• Experience in EdTech, education, technology, consumer brands, or other B2C businesses is an advantage.

Skills and Competencies

• Strong understanding of the Saudi audience, culture, trends, and digital content landscape.
• Strong creative writing, storytelling, and content development skills.
• Demonstrated understanding of Saudi Arabic, local expressions, cultural nuances, and communication styles.
• Strong awareness of current Saudi social media trends and audience behavior.
• Strong attention to detail and ability to adapt content for different platforms and audiences.

Application Requirements

A content portfolio or writing samples are required for this position.