Marketing Partner Breast Cancer

About the Role

Roche is seeking a Marketing Partner - Breast Cancer to join their team in Riyadh. This full-time role focuses on establishing and communicating the full product value proposition across the entire value chain, from payers to health systems and prescribers. The successful candidate will be responsible for informing positioning through insight-driven marketing and launch strategies, creating compelling customer-led content, and designing integrated customer experiences in collaboration with networked partners. The position requires 4 years of relevant experience.

Key Responsibilities

• Optimize marketing campaigns and lead the execution of value propositions, supporting the end-to-end customer experience, in alignment with brand value propositions and customer positioning.
• Drive campaign pull-through at product launch by translating value proposition messaging into launch toolkits and promotional materials for field teams and external channels.
• Analyze customer insights to assess needs, adapt tactical marketing activities, and inform optimal integrated customer experiences.
• Establish post-launch tracking dashboards to evaluate early market adoption, campaign reach, and stakeholder engagement, enabling real-time optimization of tactical plans.
• Collaborate with internal and external resources, such as agencies and vendors, to support product marketing strategies and activities.
• Partner with Medical and Regulatory teams to ensure the development, approval, and pull-through of compliant and effective promotional tactics.
• Perform a range of tactical activities to support seamless, integrated marketing campaigns across multiple platforms.
• Lead marketing activities and provide technical expertise and consultation to PPOCs contributing to marketing tactics, including symposia, advisory boards, and promotional activities.
• Measure marketing performance using leading, lagging, and customer satisfaction indicators to optimize tactical activities and drive customer and business outcomes.
• Manage congresses and professional society relationships, coordinating end-to-end meeting and event management.
• Communicate effectively and professionally with customers in collaboration with customer-facing roles, ensuring positive experiences aligned with organizational values and priorities.
• Establish work priorities and timelines independently, exercising judgment in selecting methods for new projects.

Required Experience and Qualifications

Candidates should possess 4 years of experience in a relevant marketing role, demonstrating a strong understanding of product value propositions and customer engagement strategies within the healthcare or pharmaceutical industry.

Key Competencies

• Customer Understanding
• Competitive Value Creation
• Integrated Campaign Development
• Project & Vendor Management
• Measurement & Iteration

Work Environment

This is a full-time position based in Riyadh, offering an opportunity to work within a dynamic team focused on breast cancer marketing initiatives at Roche.

Application Process

Interested candidates are encouraged to apply to contribute to Roche's efforts in establishing product value propositions and enhancing customer experiences in the breast cancer domain.