Overseas KOL Marketing Specialist

About Meituan

Meituan is seeking an Overseas KOL Marketing Specialist to join its team in Riyadh, Saudi Arabia. This full-time role focuses on developing and executing marketing strategies within the Saudi market, leveraging key opinion leaders (KOLs).

Role Overview

The Overseas KOL Marketing Specialist is responsible for managing all aspects of KOL partnerships and campaigns in overseas markets, with a specific focus on Saudi Arabia. This includes identifying and engaging with KOLs, developing strategic marketing content, and monitoring campaign performance to achieve brand objectives.

Key Responsibilities

• Identify, screen, and negotiate partnerships with KOL resources in overseas markets.
• Develop KOL marketing strategies and plans tailored for the Saudi market.
• Execute paid collaborations on social platforms.
• Integrate brand positioning with the cultural characteristics of target markets to plan creative marketing content and communication proposals.
• Oversee the full process of KOL content production, publishing schedules, and performance monitoring.
• Monitor and evaluate the performance of KOL marketing campaigns, tracking data such as engagement rate and conversion rate.
• Deliver strategy optimization plans and iterate marketing methodologies based on campaign data.
• Collaborate with product, media buying, and design teams to ensure content output aligns with the brand tone.

Required Experience

• Candidates should possess 5-10 years of relevant experience in KOL marketing or a similar field.

Work Environment and Type

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working collaboratively with various internal teams to achieve marketing objectives.

Compensation

Salary for this position will be discussed during the interview process and is not disclosed at this time.