Retail Training Manager Beauty

Retail Training Manager, Beauty at Asteri Beauty

Asteri Beauty (B Corp™) is seeking a Retail Training Manager, Beauty to join its HQ team in Riyadh, Saudi Arabia. This full-time role involves developing and implementing training and education strategies for retail teams across various regions, from frontline staff to retail management in free-standing stores. The manager will report directly to the Head of Operation and will be instrumental in enhancing retail excellence and customer centricity to improve key performance indicators.

Role Overview and Responsibilities

The Retail Training Manager will act as a business partner to the Head of Operation, Retail Operations Manager, and Wholesale and TR Managers. This is a field-based role requiring frequent store visits to diagnose training needs and implement action plans to drive retail sales results. The manager will also collaborate with retail and wholesale teams to ensure business objectives are met.

• Develop and execute training programs for frontline teams, aligning with Sales, Brand, Marketing, and HR strategies. This includes Brand Training, Make-Up Artistry, Product Training, and Sales/Performance Training.
• Monitor KPIs and track the ROI of training programs to foster a culture of performance.
• Consistently assess the training and education of retail and wholesale teams, communicating evaluations to the leadership team to ensure current educational standards are met.
• Create and execute onboarding programs for both store and head office teams.
• Ensure high standards of customer journey and product/service presentation through effective mystery shopping initiatives.
• Develop and maintain effective digital training platforms and create Training Newsletters to keep teams updated on brand, product, and service knowledge.
• Actively monitor and work with teams on CRM initiatives.
• Create and maintain Training Calendars.
• Identify areas for improvement in service and operations to maximize store/account performance.
• Play a key role in executing retail events, such as grand openings and product launches, by coaching store teams and providing performance feedback.
• Facilitate education and training seminars for retail and wholesale teams, covering new-hire orientation, product training, and ongoing development.
• Work with free-standing store teams and wholesale teams to identify education and training needs on sales floors.
• Stay informed on consumer trends and competitor activities, providing regular updates to the leadership team.

Required Experience and Qualifications

Candidates should possess 2-5 years of relevant experience, demonstrating a strong background in retail training and development within the beauty industry.

• Extensive experience in wholesale partnerships and a retail selling environment.
• Advanced customer service, make-up artistry, and public speaking skills.
• Proven ability to drive sales through the training and education of retail teams.
• Demonstrated customer centricity with a focus on service excellence, translated through educational initiatives.
• Strong interpersonal and communication skills, coupled with business acumen.
• Ability to work collaboratively to achieve positive business outcomes.

Location and Work Type

This is a full-time position based in Riyadh, Saudi Arabia, requiring regular travel for store visits across regions.