Sales Manager

About Halwa Almasa Factory for Industry

Halwa Almasa Factory for Industry, operating under the brand Laveira, is an established company in the Saudi market with an 8-year track record. The company specializes in high-quality chocolates, sweets, and gourmet confectionery. This full-time role is based in Riyadh, Saudi Arabia.

Role Overview

Halwa Almasa Factory for Industry is seeking a Sales Manager to lead its sales division. The primary objective of this role is to expand distribution channels and convert growth opportunities into profitable revenue. The ideal candidate will combine strategic vision with effective field execution to scale sales operations, build business relationships, and lead high-performing teams.

Key Responsibilities

• Develop comprehensive sales strategies and allocate targets across various channels, regions, product lines, and team members.
• Lead, mentor, and evaluate supervisors, sales representatives, and channel leads to maximize productivity and achieve key performance indicators (KPIs).
• Drive growth across all sales channels, including Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce.
• Lead major negotiations, manage high-value corporate accounts, and oversee pricing strategies and credit terms.
• Monitor collections, aged receivables, channel margins, and client profitability in close alignment with the Finance department.
• Manage pipeline efficiency, sales forecasts, and lead generation to ensure consistent revenue streams.
• Partner with Marketing, Production, and Supply Chain teams to align sales forecasts with inventory and demand execution.
• Provide structured performance reports to the CEO, detailing achievements, variance analysis, and growth strategies.

Candidate Profile and Qualifications

• Proven sales management background in FMCG, Food & Beverage, or Hospitality sectors. Experience in chocolates and fine confectionery is highly preferred.
• Demonstrated success in meeting or exceeding sales targets, acquiring major accounts, and penetrating new market segments.
• Deep knowledge of Saudi market dynamics, corporate sales, retail distribution, and key accounts.
• Strong analytical and commercial acumen, with the ability to build execution plans, set KPIs, analyze P&L/margins, and leverage data for forecasting.
• Proficiency in ERP and CRM systems; hands-on experience with Odoo is an advantage.
• Strong negotiation, team-building, and executive communication skills.
• Experience in E-commerce growth strategies and export market development is an added advantage.

Application Process

Candidates who meet the above qualifications are encouraged to apply.