Senior Designer eGaming📣 إعلان

About the Role

Leo Burnett is seeking a Senior Designer eGaming to join its team in Riyadh, Saudi Arabia. This full-time role involves creating visual content across multiple communication touchpoints, bringing brand storytelling and product life through audio-visual media while applying global quality standards. As an integral part of an Agile Content Studio, the Senior Designer will be responsible for designing and executing integrated, cross-channel content initiatives with efficiency. This position requires collaboration with content creators, copywriters, multimedia designers, and other key members of the content team to produce industry-leading work.

Core Design Responsibilities

The Senior Designer will focus on core design principles and client brand assets, ensuring visual communication is impactful and aligned with strategic goals. Key responsibilities include:

• Merging knowledge and experience with business and art.
• Working independently on “design only” projects.
• Producing content for social media across Facebook, Instagram, TikTok, Twitter, and YouTube.
• Managing projects from concept phase to realization.
• Considering information architecture to ensure relevance, accessibility, and users’ visual processing abilities.
• Leveraging emotion to create memorable visual impact.
• Ensuring brand positioning and usability are integrated.
• Applying principles of aesthetics, visual communication flow, the golden ratio, the rule of thirds, color, and typography to create compelling marketing content regionally and globally.

Technical and Content Creation

This role requires strong technical skills in content creation and production, encompassing:

• Creating and communicating intriguing and inspiring concepts to peers and clients, backed by smart rationale.
• Performing video editing and animation.
• Performing retouching and manipulation of images.
• Designing comps, storyboards, initial graphic concepts, and final deliverables.
• Providing editorial, creative, and technical support to team members.
• Creating content and designing visual packages for digital and non-digital brand messages, including social media campaigns, marketing emails, PR, and print materials.

Business Integration and Operations

The Senior Designer will contribute to business integration, operational efficiency, and innovation by:

• Collaborating with copywriters to ensure copy and visuals are in sync for compelling concepts.
• Assisting the Content Team in improving the Creative group’s technical and creative performance.
• Staying informed on current content and technology trends and understanding their potential impact on client business.
• Performing consistently against all published KPIs and scorecard objectives.
• Ensuring high-quality, on-schedule project completion, adhering to content briefing, production schedules, and workflows.
• Prioritizing and managing multiple projects within proposed ideas and budget restrictions.
• Collaborating with editors and other brand and creative team members to implement creative direction.
• Ensuring client compliance, process consistency, and client quality assurance.
• Brainstorming and developing campaigns while working with clients on multiple projects.
• Proactively suggesting new opportunities to client teams/clients.
• Participating in new business pitches as required.

Qualifications and Experience

Candidates should possess the following qualifications and experience:

• Bachelor's degree in communications, graphic design, or photography, or equivalent work experience.
• 5-10 years of experience in a relevant design role.
• A strong aptitude for strategic brainstorming, campaign development, creative brief development, and creative execution.
• Excellent written and verbal communication skills.
• A compelling portfolio of work across a wide range of creative projects.
• Proven graphic design and layout skills in print, packaging, and especially digital mediums.
• Firm understanding of color theory and its importance, with an eye for matching elements to tone.
• Demonstrable experience shooting and creating content for organic and/or paid social media, ideally focused on events, products, food, and/or lifestyle.
• Excellent eye for detail and a passion for creating meaningful lifestyle content.
• An interest in analytics and an understanding of how creative content performs in a business setting.
• Willingness and ability to travel both domestically and regionally within the Middle East.
• Experience working with a multitude of sectors.

Work Environment and Collaboration

This full-time position is based in Riyadh, Saudi Arabia. The Senior Designer will be an active member of the Publicis Content Product, Brand & Creative Team, collaborating regularly with other practices and entities within Publicis Group. The role requires an individual with energy, a sense of humor, and an open and curious mind, capable of thriving in a dynamic and collaborative studio environment.