Advertising Coordinator📣 إعلان

About the Role

AT Saudia is seeking an Advertising Coordinator to manage, monitor, and execute influencer advertising campaigns across major social media platforms. This full-time position is based in Riyadh, with a salary of up to 4,000 SR. The role requires a proactive individual with strong knowledge of regional content creators and public figures, excellent communication skills, and the ability to foster long-term relationships with influencers to support client objectives.

Key Responsibilities

• Execute, manage, and optimize paid and organic influencer advertising campaigns across platforms including Snapchat, TikTok, Instagram, X, and YouTube.
• Identify suitable content creators and public figures for campaigns based on target audience, platform, and campaign goals.
• Serve as the primary point of contact between influencers and clients, ensuring smooth communication and timely delivery of campaign requirements.
• Build, grow, and maintain an influencer network, including onboarding new creators and expanding the influencer database.
• Coordinate the full cycle of influencer ads: briefing, content guidelines, content review, approvals, posting schedules, and performance tracking.
• Collaborate with advertising and content teams to generate creative ad concepts and ensure alignment with brand messaging.
• Support in creating and editing advertising content for influencer ads and promotional campaigns.
• Prepare and deliver regular performance reports, campaign metrics, and account updates to management and clients.
• Track platform trends, emerging creators, and competitor activities to support strategic campaign planning.
• Understand client objectives and business needs to provide effective campaign recommendations.
• Develop clear workflow procedures for influencer campaign management and ensure adherence to internal quality standards.
• Coordinate with internal departments such as sales, creative, finance, and operations to ensure seamless campaign execution.
• Perform additional tasks related to influencer coordination and advertising operations as requested by management.

Qualifications and Requirements

• Bachelor's degree in advertising, Business Administration, or a related field.
• Excellent Arabic language skills; good English language skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Strong understanding of digital advertising and influencer advertising principles.
• Knowledge of major influencer platforms and prominent creators across KSA and GCC.
• Experience in shooting and editing social media content.
• Proficiency in using Canva for creating high-quality designs.

Required Skills and Competencies

• Influencer and creator relationship management.
• Advertising campaign planning and execution.
• Knowledge of social media platforms (Snapchat, TikTok, Instagram, X, YouTube).
• Content briefing and evaluation.
• Reporting and analytics.
• Market and competitor research.
• Teamwork and cross-department coordination.
• Strong communication and organizational skills.

Work Environment

This is a full-time position located in Riyadh. The role involves working within a dynamic team environment and coordinating with various internal departments to ensure successful campaign execution.