Category & Trade Marketing Executive Modern Trade

About the Role

Sitaf Food is seeking a Category & Trade Marketing Executive for Modern Trade to join their team in Riyadh, Saudi Arabia. This full-time position involves both field-level execution and strategic development within the grocery retail channel. The role focuses on developing and executing category growth initiatives for Italian and International fine food brands, ensuring product visibility and availability, and managing trade marketing activations across key retail customers and other national and regional players.

Role Context and Objectives

The Category & Trade Marketing Executive will serve as a primary liaison between sales, marketing, and field merchandising teams. This position is responsible for ensuring that in-store execution aligns with brand objectives and commercial targets. The role requires a strategic approach to channel development and a focus on driving category performance within modern trade.

Key Responsibilities

• Build and manage relationships with category buyers and procurement teams across major modern trade retailers.
• Develop customer-specific business plans to enhance distribution, shelf presence, and secondary placement.
• Execute in-store visibility campaigns, promotions, and launches in coordination with marketing and merchandising teams.
• Analyze sell-out data, shelf share, and market trends to identify gaps and opportunities by channel and category.
• Monitor and optimize planogram compliance and pricing across retailers.
• Support sales and marketing with the preparation of category reviews and activation calendars.
• Supervise and guide merchandising resources to maximize in-store impact and return on investment.
• Collaborate with marketing for the deployment of Point of Sale Materials (POSM), Below-The-Line (BTL) activations, and seasonal campaigns.

Experience and Qualifications

Candidates should possess 2-5 years of relevant experience in category management or trade marketing within the modern trade sector. The role requires a professional who can blend strategic planning with effective field execution.

Work Environment and Location

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia. The role involves working within a Saudi-based company that holds exclusive distribution rights for a portfolio of Italian and International fine food brands.

Application Process

Interested candidates are encouraged to apply for this position. Salary details will be discussed during the interview process.