Channel Development Manager

About Al Amoudi Group

Al Amoudi Group & Partners, established in 1983, is a diversified business that has developed into a significant entity within the food industry. The Group launched its first food brand, Baker’s Choice, in 2003, followed by brands such as Bareeq Almas, Butterfly, and Al Tabakh Alsaeed. Operating across the Middle East and Africa, the company focuses on quality, innovation, and sustainable growth, aligning with Saudi Arabia’s Vision 2030. Sustainability is integrated into all operations, and the company’s core values include family, innovation, trust, and happiness.

Role Overview

The Channel Development Manager is a full-time, on-site role based in Riyadh, Saudi Arabia. This position is responsible for expanding and managing distribution channels for Al Amoudi Group’s food brands within the Riyadh market. The role involves driving profitable growth across Retail (Modern Trade & E-Commerce) and Wholesale/Distributor channels, with a primary focus on the Riyadh region. The Channel Development Manager will act as a key commercial partner to the Head of Business Development & Marketing and the Head of Sales, combining strategic thinking with execution to capture growth, strengthen customer relationships, and expand distribution.

Key Responsibilities

• Identify, onboard, and nurture channel partners, monitoring their performance and ensuring alignment with sales targets and brand strategies.
• Develop and execute channel business plans, coordinating promotional activities.
• Collaborate with sales, marketing, and supply chain teams to optimize product availability and visibility.
• Analyze market data, prepare performance reports, and conduct regular partner meetings.
• Resolve operational issues to maintain strong, mutually beneficial relationships with partners.
• Continuously assess market opportunities, competitive activity, and customer needs to support sustainable channel growth.
• Build and execute channel growth strategies, securing new listings, business, and partnerships to expand distribution and drive profitable revenue.
• Manage key retailer, wholesaler, and distributor relationships, leading business reviews, joint growth plans, trade terms, and pricing.
• Drive product launches, promotions, and in-store activation, monitoring competitors and market trends.
• Coordinate with marketing and merchandising for execution.
• Support forecasting and budgeting, using CRM and sales analytics to track performance.
• Deliver market intelligence and recommendations to senior management.

Qualifications and Experience

• A minimum of 10 years of relevant experience in channel development or a similar commercial role.
• Demonstrated ability to manage and expand distribution channels effectively.
• Experience in the food industry is preferred.

Work Environment

This is a full-time, on-site position located in Riyadh, Riyadh, Saudi Arabia.