Chief Digital and eCommerce Officer

About the Role

Virtucruit is conducting a confidential search for a Chief Digital and eCommerce Officer for a large Saudi business. This full-time position, based in Riyadh, involves leading the online channel and its next phase of growth for a company with a growing direct-to-consumer footprint and significant digital ambition. The role requires over 10 years of experience.

Role Overview

The Chief Digital and eCommerce Officer will assume full profit and loss (P&L) ownership of the online channel and will be responsible for shaping the end-to-end digital customer experience. This position carries the authority and accountability to professionalize the digital operating model, aiming to establish the online business as a profitable and brand-shaping pillar of the company. The role involves integrating product, marketing, fulfillment, and customer functions under a single digital leader.

Key Responsibilities

• Manage the digital P&L, encompassing revenue, gross margin, contribution margin, and operating profit across web, app, and marketplace activities.
• Lead annual planning, monthly forecasting, and the weekly trading rhythm for the digital business.
• Oversee pricing, promotion, and category economics in collaboration with the leadership team.
• Define and execute the digital product roadmap for web and app, utilizing a customer-led prioritization framework.
• Develop in-house capabilities for product, design, and engineering to support a modern, conversion-optimized digital storefront.
• Guide technology choices for the online business, partnering with the broader technology function.
• Manage online trading operations, including range visibility, search relevance, recommendations, and promotional planning.
• Formulate marketplace and partner strategies as appropriate.
• Ensure the online proposition is coherent and commercially optimized.
• Manage the digital customer P&L, covering acquisition, retention, lifetime value, and reactivation.
• Lead performance marketing, SEO, CRM, lifecycle marketing, and loyalty initiatives.
• Build data, personalization, and segmentation engines to translate customer insights into measurable commercial impact.
• Direct the fulfillment and last-mile strategy, balancing proprietary and third-party logistics.
• Oversee the end-to-end post-purchase experience, from order confirmation to delivery, returns, and after-sales support.
• Establish standards for digital customer experience across all touchpoints.
• Serve on the executive committee as the representative for customer interests and the online business.
• Present the digital agenda to the Chief Executive Officer and the board.
• Build a digitally proficient and commercially disciplined team, with a focus on Saudi national talent.

Experience Required

• A minimum of 10 years of relevant professional experience.

Work Environment

This is a full-time position located in Riyadh, Saudi Arabia. The role involves working within a large Saudi business that is expanding its direct-to-consumer operations and has significant digital growth objectives.