Content Writer

About the Role

Reef Group is seeking a Content Writer to develop engaging and brand-aligned content across the Group’s communication and marketing channels. This full-time role, based in Riyadh, Saudi Arabia, involves creating written content that supports Reef Group’s brands, campaigns, digital platforms, corporate communications, and customer engagement activities. The position requires 2-5 years of experience.

Role Purpose

The Content Writer will be responsible for transforming ideas, products, and campaigns into compelling content that connects with diverse audiences. This includes ensuring all content reflects the brand’s positioning and maintains a consistent tone of voice across various platforms and communication objectives.

Key Responsibilities

• Write and edit content for social media, websites, campaigns, product launches, digital platforms, and marketing materials.
• Develop creative Arabic copy aligned with brand identity, tone of voice, and campaign objectives.
• Support the creation of content for advertisements, promotional campaigns, product descriptions, and brand communications.
• Collaborate with Marketing, Creative, Social Media, E-commerce, Product, and other relevant teams.
• Adapt content based on different brands, audiences, platforms, and communication objectives.
• Review and proofread content to ensure accuracy, consistency, clarity, and quality.
• Develop content concepts, captions, headlines, scripts, and campaign messaging.
• Support corporate communication content when required.
• Ensure all written content reflects brand positioning and maintains a consistent tone of voice.
• Stay updated on content trends, customer behavior, social media trends, and cultural relevance.
• Manage multiple content requests and deadlines in a fast-paced environment.

Qualifications and Requirements

• 2-5 years of experience in content writing or a related field.
• Strong Arabic writing skills.
• Good understanding of brand tone of voice.
• Ability to transform ideas, products, and campaigns into compelling content.

Work Environment

This role is a full-time position located in Riyadh, Saudi Arabia. The Content Writer will operate within a dynamic environment, managing various content requests and deadlines.

Career Opportunity

Joining Reef Group offers an opportunity to contribute to shaping brand communication and storytelling across multiple platforms and markets during a period of regional and international growth.