Digital Channel Operations Specialist📣 إعلان

About the Role

alfanar is seeking a Digital Channel Operations Specialist to join its team in Riyadh. This full-time role requires 2-5 years of experience and serves as the technical backbone for the company's digital platforms. The primary mission involves managing websites, enhancing search engine visibility, and executing automated email/SMS campaigns. This position bridges creative marketing and web technology to ensure digital experiences are fast, modern, and optimized to convert traffic into leads.

Digital Channel Management

• Manage day-to-day operations of core digital infrastructure, with a focus on the website, digital product catalogs, and dedicated landing pages.
• Update and maintain web content, technical datasheets, and digital assets, ensuring structural accuracy, responsiveness, and alignment with corporate guidelines.
• Ensure proper functionality, platform uptime, security configuration, and optimal page-load speeds across all web touchpoints.
• Continuously monitor web channels for backend issues related to broken links, faulty forms, layout shifts, or poor mobile user experiences.
• Coordinate directly with technical development teams to troubleshoot bugs, resolve system errors, and ensure smooth backend operation.
• Support continuous technical improvement of digital platforms based on user behavior data and stakeholder feedback.

Technical Deployment and Compliance

• Upload, format, and publish technical content across web management systems (CMS) in line with approved campaign deployment timelines.
• Coordinate with internal IT departments and external web development teams for seamless deployment of new digital platforms or portal features.
• Support technical localization, code embedding, and structural formatting of digital assets for diverse regional sites.
• Ensure all web layouts, scripts, and data-collection forms strictly comply with corporate data policies, brand guidelines, and applicable privacy standards.
• Follow approved data management and publishing processes for all structural website changes and script updates.

Search, Analytics, and Data Integrity

• Support the execution of search engine strategies by monitoring and optimizing technical SEO elements (meta-tagging, site mapping, and mobile responsiveness).
• Track web traffic patterns, lead form pathways, and user navigation setups to ensure flawless tracking across all web assets.
• Assist in monitoring platform health metrics and reporting basic technical performance diagnostics.
• Maintain accurate records of web assets, link tracking architectures (UTM parameters), and structural site updates.
• Generate technical reports on web performance, including organic search rankings, site traffic, bounce rates, and user experience metrics.
• Ensure data consistency and clean data-capture pathways across web forms and integrated backend marketing platforms.

General Accountabilities

• HR Proficiency: Obtain updated soft and technical skills related to the job.
• Delivery: Perform planned activities to meet operational and development targets as per delivery schedules. Utilize resources effectively to achieve objectives within efficient cost and time. Provide periodic reports detailing deviations and execution of planned tasks.
• Problem-Solving: Solve any related problems that arise and escalate complex operational issues.
• Quality: Ensure quality requirements to develop effective quality control and processes, including specifications for products or processes or related activities.
• Business Process Improvements: Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
• Compliance: Comply with related policies, procedures, and work instructions.
• Health, Safety, and Environment: Ensure compliance of relevant safety, quality, and environmental management procedures and controls within the defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Experience Required

Candidates for this role should possess 2-5 years of relevant experience in digital channel operations or a similar technical web management capacity.