National Sales Manager Traditional Trade

About the Role

Mindfield Resources is seeking a National Sales Manager Traditional Trade for an established global consumer goods business with a significant presence in Saudi Arabia. This full-time role is based in Riyadh and is responsible for driving Traditional Trade performance across the country. The business operates with a lean commercial structure supported by a large third-party distribution network.

Role Overview

The National Sales Manager will lead Traditional Trade sales, focusing on channel management and distributor relations. This position requires a hands-on leader who understands the Saudi Traditional Trade landscape, including its economics, and can drive growth through distributor organizations without direct reporting authority. The role involves managing national sales targets and expanding market penetration.

Key Responsibilities

• Own national Traditional Trade sales targets, market share, and distribution growth agenda.
• Develop and execute channel strategies across wholesalers, traditional groceries, mini-markets, and independent retailers.
• Identify opportunities to expand numeric distribution, improve outlet productivity, and strengthen market penetration.
• Lead the commercial relationship with the appointed distribution partner for the Traditional Trade channel.
• Drive distributor accountability across sales targets, market coverage, execution standards, and salesforce productivity.
• Evaluate and improve route-to-market effectiveness, including direct coverage, van sales, wholesale, and sub-distribution.
• Monitor primary and secondary sales, inventory levels, stock availability, and distribution performance.
• Develop annual business plans, sales forecasts, and channel growth initiatives.
• Manage trade promotions, pricing discipline, and channel investments with a focus on sustainable profitability.
• Drive effective execution of new product launches, visibility programs, and distribution expansion.
• Conduct regular market visits and distributor business reviews to ensure plans translate into measurable results.
• Partner with Marketing, Supply Chain, Finance, and the Country Manager to align commercial priorities and execution.

Candidate Profile and Requirements

• Proven experience managing Traditional Trade at a national or significant regional level.
• Strong understanding of Saudi wholesale, independent retail, van sales, sub-distribution, and route-to-market dynamics.
• Demonstrated success managing substantial business volumes and delivering measurable sales and distribution growth.
• Hands-on experience working with third-party distributors and influencing large sales organizations.
• Strong commercial understanding of pricing, margins, trade investment, inventory, and distributor economics.
• Ability to negotiate effectively with distributors, wholesalers, and senior commercial stakeholders.
• Minimum of 5-10 years of relevant experience.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring national responsibility for Traditional Trade performance.

Application Process

Candidates who meet the specified requirements are encouraged to apply. Salary details will be discussed during the interview process.