Omnichannel & Marketing Enabler Hemophilia

About the Role

Roche is seeking an Omnichannel & Marketing Enabler Hemophilia to join their team in Riyadh. This full-time position is responsible for developing and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the assigned disease area across the Middle East. The role integrates market insights, omnichannel engagement, and product strategies to deliver impactful, insights-driven, and patient-centered outcomes.

Key Responsibilities

• Partner with the Disease Commercialization Leader (DCL) and Disease Area Squads to implement global brand and portfolio strategies, ensuring alignment with business outcomes and patient needs.
• Conduct market analysis and competitive landscaping to inform brand positioning and identify market opportunities.
• Lead the execution of global segmentation, targeting, and positioning strategies, developing value propositions for healthcare solutions.
• Support launch readiness planning, tactical execution, and performance tracking for relevant initiatives in collaboration with DCL and Middle East affiliates.
• Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance.
• Design and execute disease area-specific promotional plans and integrated customer experiences using customer segmentation and personalized targeting.
• Identify and manage compelling and modular content needs (promotional & non-promotional) tailored for different audiences, channels, and formats, adhering to brand guidelines and compliance requirements.
• Ensure omnichannel initiatives are designed and driven by identified cross-country needs, providing seamless integration between scientific engagement and marketing campaigns.
• Identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, Informatics, market research, competitive intelligence, and customer analytics.
• Collaborate with analytics/insights enablers to integrate brand performance metrics and feedback loops to enhance portfolio strategy and omnichannel optimization.
• Work closely with cross-functional teams including Medical, Access, Informatics, and Patient Journey Partners (PJPs) to ensure integrated planning and coordinated execution.
• Actively participate in squad ceremonies, contributing marketing and omnichannel engagement expertise.
• Design and execute internal training and onboarding for pre-launch, newcomers, and refreshers on new strategies and tools.

Qualifications and Experience

• Bachelor’s degree in life sciences, marketing, business, or a related field.
• A minimum of 5-10 years of experience in marketing, customer engagement, or commercial roles within the pharmaceutical or healthcare sector.
• Proven experience in omnichannel engagement is highly preferred.
• Prior experience in the designated disease area is preferred.
• Strong track record of success in brand planning, launch execution, and omnichannel engagement.
• Experience working within cross-functional, matrixed environments.
• Experience working beyond affiliate level while leading or being part of Work Product Teams (WPTs).

Required Skills

• Strong analytical skills with the ability to translate data into actionable insights.
• Strategic and creative thinking.
• Strong customer- and patient-centric mindset.
• Proficiency in leveraging data and digital marketing.
• Adaptability and a growth mindset.
• Clear and persuasive communication skills.

Work Environment

This role operates primarily (80%) across Middle East countries, collaborating closely with Disease Area Squads, ME affiliate Points of Contact (POCs), DCL, PJPs, Medical, Access, and Informatics. The remaining 20% of the role will be based within the local Affiliate or Chapter to maintain flexibility and local relevance.