Omnichannel & Marketing Enabler Multiple Sclerosis

About Roche and the Role

At Roche, individuals are valued for their unique contributions, fostering a culture that encourages personal expression and open dialogue. This approach supports the company's mission to prevent, stop, and cure diseases, ensuring access to healthcare. This full-time role for an Omnichannel & Marketing Enabler Multiple Sclerosis is based in Riyadh and requires 0-1 years of experience.

Role Overview

The Marketing & Omnichannel Enabler - Multiple Sclerosis for the Middle East is responsible for developing and implementing customer- and patient-centric commercial strategies. This includes marketing, brand management, and customer engagement for the assigned disease area across the Middle East region. The role integrates market insights, omnichannel engagement, and product strategies to achieve impactful, patient-centered outcomes. Approximately 80% of this role focuses on Middle East countries, collaborating with Disease Area Squads, ME affiliate POCs, the Disease Commercialization Leader (DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics teams. The remaining 20% is dedicated to local affiliate or chapter activities to maintain local relevance.

Key Responsibilities

• Partner with the DCL and Disease Area Squads to implement global brand and portfolio strategies (DACS & CORP), ensuring alignment with business outcomes and patient needs.
• Conduct market analysis and competitive landscaping to inform brand positioning and identify market opportunities.
• Lead the execution of global segmentation, targeting, and positioning strategies, developing value propositions for healthcare solutions.
• Collaborate with the DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for Malignant Hematology and related initiatives.
• Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance.
• Contribute to the across-affiliate Disease Area financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance, and the DCL.

Additional Duties

• Design and execute disease area-specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer-facing teams.
• Identify and manage compelling and modular content needs (promotional & non-promotional) tailored for different audiences, channels, and formats, in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes.
• Ensure omnichannel initiatives are designed and driven by identified cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns.
• Identify and regularly work with appropriate internal and external resources, including contracting with agencies and vendors.

Experience Required

• 0-1 years of relevant experience.

Work Environment

This is a full-time position based in Riyadh, operating within a collaborative environment that values individual contributions and fosters professional growth.