Sales Manager LV Switch Gear Control Panels

About the Role

TAWREED INTEGRATED INDUSTRIES, part of FJ GROUP, is expanding its electrical manufacturing and power distribution business in Saudi Arabia. We are seeking a Sales Manager – LV Switchgear & Electrical Distribution Solutions to lead business development, drive profitable order intake, strengthen key accounts, and expand market presence. This is a full-time position based in Riyadh, Saudi Arabia, requiring over 10 years of experience.

Key Responsibilities

• Develop and execute sales plans aligned with annual order intake, revenue, margin, and market expansion objectives.
• Build a qualified pipeline across industrial, commercial, infrastructure, utilities, data centers, hospitality, and major developments.
• Identify opportunities at early design and tender stages, driving specification influence and competitive positioning.
• Expand market coverage across Saudi Arabia, focusing on the Eastern, Central, and Western Regions.
• Develop senior relationships with EPC/MEP contractors, developers, consultants, industrial clients, and procurement decision-makers.
• Manage strategic account plans, customer engagement, repeat business, and key project negotiations.
• Maintain productive relationships with OEM and technology partners, particularly ABB.

Technical Sales and Solution Delivery

• Demonstrate strong knowledge of LV switchgear, MDB, SMDB, DB, MCC, ATS, PFC, AHF, control panels, and customized distribution solutions.
• Interpret SLDs, BOQs, specifications, and tender documentation; coordinate technical clarifications and value engineering.
• Collaborate with engineering, estimation, procurement, and production teams to deliver technically compliant and competitive proposals.
• Understand IEC 61439 and relevant Saudi utility and customer requirements.

Commercial and Contract Management

• Lead bid qualification, tender strategy, proposal reviews, negotiations, and order closure.
• Apply disciplined bid/no-bid decisions based on win probability, capacity, risk, and expected profitability.
• Protect approved gross margins, commercial terms, cash flow, and delivery commitments.
• Ensure effective handover of awarded contracts to operations and project teams.

Leadership and Reporting

• Lead, coach, and evaluate the sales team with clear individual targets and accountability.
• Conduct weekly pipeline reviews and monthly performance reviews to improve win rates and sales execution.
• Maintain accurate CRM records, forecasts, opportunity stages, and win/loss analysis.
• Provide reliable monthly and quarterly order intake, revenue, and margin forecasts to the General Manager.

Candidate Profile

• A hands-on, results-driven leader with an active customer network and demonstrated order conversion capability.
• Ability to balance revenue growth with gross margin discipline, sound payment terms, and customer satisfaction.
• Capable of leading a team while personally driving major opportunities and engaging technical and executive stakeholders.
• Thrives in a growing, transforming manufacturing organization and demonstrates ownership, integrity, and execution discipline.
• Minimum of 10 years of relevant experience.