Social Media Manager

About Informa PLC and Tahaluf

Informa PLC is a global events organizer. Tahaluf, a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), operates as the largest B2B live and on-demand events organizer in Saudi Arabia. Tahaluf organizes large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.

The Role of Social Media Manager

The Social Media Manager leads the social media presence for Tahaluf through a combination of agency management and direct delivery. This contract role is based in Riyadh and focuses on managing external agencies and creators for social content production, while overseeing strategy, boosting, community engagement, and performance internally. The role involves growing and engaging audiences across platforms including LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube, with an emphasis on trends, creative direction, and measurable results. The Social Media Manager will collaborate with the Marketing Director, Head of Marketing, senior stakeholders, and external vendors to align social media efforts with overall marketing strategies and commercial objectives.

Key Responsibilities

• Manage daily relationships with social and creative agencies, including briefing, creative direction, feedback, and final sign-off.
• Develop insight-led briefs with clear objectives, audience, tone, and success measures, and ensure creative output meets standards.
• Oversee agency workflows, content calendars, and deadlines for multiple parallel events, ensuring timely and on-brand delivery.
• Conduct quality control on all agency output, verifying brand voice, visual identity, accuracy, and platform suitability before content goes live.
• Regularly review agency performance against agreed KPIs and deliverables, manage scopes, escalate issues, and optimize retainer value.
• Identify opportunities to move work in-house and brief internal designers and videographers for urgent tasks.
• Set and implement social media campaigns aligned with marketing strategies and event milestones, such as launches, registration pushes, early-bird deadlines, and show days.
• Design and deliver targeted content across platforms to increase engagement, followers, and retention, including short-form video tailored for each platform's algorithm.
• Maintain brand voice in all posts and interactions, ensuring content purpose and relevance to the target audience.
• Produce and edit impactful, channel-appropriate copy with flawless proofreading in English; Arabic proficiency is an advantage.
• Direct agency or on-site teams for live event coverage, including real-time capture, editing, and publishing during show days.

Contract Details

This is a 6-month contract role. It can be performed remotely. Relocation or sponsorship support is not available for this position.