Trade Marketing Manager (FMCG)

About Rgheeb

Rgheeb is seeking a Trade Marketing Manager to join its team in Riyadh, Riyadh. This is a full-time position focused on developing and executing trade marketing strategies within the FMCG industry. The role involves enhancing brand visibility and driving sales across various retail channels.

Role Overview

The Trade Marketing Manager will be responsible for developing and implementing trade marketing strategies. This role requires collaboration with sales, marketing, and product development teams to ensure effective product positioning and market resonance. The ideal candidate will possess a strong background in trade marketing, analytical skills, and an interest in innovative marketing solutions.

Key Responsibilities

• Develop annual and quarterly promotional plans aligned with sales objectives.
• Design and execute trade promotions, including discounts, bundles, and seasonal campaigns.
• Enhance in-store visibility through point-of-sale (POS) materials and merchandising initiatives.
• Analyze promotional performance and measure return on investment (ROI).
• Support the Sales team with tools, programs, and initiatives to achieve targets.
• Coordinate with the Supply Chain team to ensure product availability during campaigns.
• Monitor competitor activities and market trends.
• Prepare regular performance reports on trade marketing activities and sales impact.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8 to 10 years of experience in Trade Marketing within the FMCG industry.
• Strong understanding of Traditional Trade and/or Modern Trade channels.
• Demonstrated experience in promotional planning and performance analysis.
• Strong analytical skills and proficiency in Microsoft Excel.

Application Process

Candidates who meet the specified requirements are encouraged to apply.