Business Development Officer OOH

About the Role

Saudia Dairy & Foodstuff Company (SADAFCO) is seeking a Business Development Officer OOH to join their team in Makkah. This full-time, field-based role focuses on the Street Channel within the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. The position requires 2-5 years of relevant experience and involves acquiring new customers and retaining existing clients.

Role Purpose and Scope

The Business Development Officer is responsible for driving sales growth and managing customer relationships within the designated Food Service Street Channel. This involves direct engagement with clients, market analysis, and collaboration with internal teams to ensure operational efficiency and customer satisfaction.

Key Responsibilities

• Identify, approach, and onboard new customers within the street channel segment.
• Achieve monthly, quarterly, and annual sales targets.
• Conduct regular visits to existing customers to strengthen relationships and increase sales volume.
• Build a pipeline of prospective clients in the F&B segment.
• Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
• Resolve customer issues promptly and professionally to maintain high retention rates.
• Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
• Provide market feedback on competitor activities, pricing, and product acceptance.
• Utilize CRM tools or reporting sheets to track customer interactions and sales funnel progression.
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Collaborate with marketing and trade marketing teams for promotion execution.
• Maintain comprehensive knowledge of SADAFCO product lines and pricing structures.
• Educate new clients on product use, shelf-life, and food safety handling as required.

Qualifications and Experience

• 2-5 years of experience in a relevant sales or business development role.
• Demonstrated strong sales skills and market knowledge.
• Ability to manage customer relationships effectively.

Work Environment

This is a field-based role operating within the Makkah region, requiring regular travel to customer locations within the Street Channel segment.

Application Information

The salary for this position will be disclosed during the recruitment process. Interested candidates are encouraged to apply.