Senior Associate Brand Management

About the Role

Bupa Arabia is seeking a Senior Associate Brand Management to join their team in Makkah, with work locations in Jeddah and Makkah. This full-time role involves supporting brand strategy execution, performance monitoring, and guideline implementation. The position requires 5-10 years of relevant experience.

Brand Strategy and Campaign Execution

The Senior Associate Brand Management will be responsible for the execution of brand strategies and campaigns. This includes supporting the annual initiative master plan and ensuring effective communication across various channels to raise awareness of Bupa's value proposition. Collaboration with internal stakeholders such as communication, activation, and PR teams is essential for successful campaign execution.

Brand Performance Reporting and Analysis

A key aspect of this role involves monitoring and reporting on brand performance. The Senior Associate will support the tracking of brand performance and perception metrics, issue launch recap reports detailing results, and assist in analyzing the effectiveness of branding initiatives. This includes making recommendations for improvements, planning future KPIs, and forecasting performance.

Brand Guideline Implementation

The role requires the execution of brand guidelines across all assets and communications. The Senior Associate will develop an understanding of Global Brand Guidelines and best practices, and work with external agencies to ensure strict compliance. Effective communication with agencies will be maintained as needed to uphold brand standards.

Required Experience

• 5-10 years of experience in brand management or a related field.

Work Type and Location

This is a full-time position based in Makkah, with operations in Jeddah and Makkah. The salary for this position is not disclosed.