Content & Influencer Marketing Specialist

About the Role: Content & Influencer Marketing Specialist

Govyy is seeking a Content & Influencer Marketing Specialist to join its Creative (eCommerce) team. This full-time position is based in Makkah, serving the cities of Jeddah and Makkah. The role focuses on managing influencer and user-generated content programs and producing Arabic marketing content within the FMCG sector, specifically for personal care and cleaning products.

Key Responsibilities

• Develop and manage engaging Arabic content across social media, eCommerce platforms, landing pages, and various marketing channels.
• Plan and execute Influencer and User-Generated Content (UGC) campaigns, from creator selection to content approval and performance tracking.
• Identify, coordinate, negotiate, and manage relationships with relevant influencers and content creators.
• Prepare creative briefs and ensure that delivered content aligns with Govyy’s brand identity and campaign objectives.
• Manage creator discount codes and track redemptions, engagement, conversion rates, and overall campaign return.
• Monitor social media trends, audience behavior, and creator performance to identify growth opportunities.
• Write concise, platform-specific copy for social posts, advertisements, product descriptions, and campaigns.
• Manage comments and messages while maintaining a consistent brand voice.
• Prepare regular performance reports and share actionable insights with the team.

Required Qualifications and Experience

• 2–5 years of experience in influencer marketing and/or social media management.
• Strong Arabic copywriting skills.
• Experience working with influencers and content creators, including negotiation and contracting.
• Understanding of local creators, their rates, and current social media trends.
• Ability to analyze campaign performance data and translate it into actionable insights.

Work Environment

This role is part of Govyy's Creative (eCommerce) team, operating within the FMCG sector. The position is full-time and based in Makkah, supporting operations in Jeddah and Makkah.