أخصائي التسويق الرقمي

📣 إعلان

منذ 3 ساعات تقريباً

	نوع العقد	دوام كامل
	طبيعة الوظيفة	بالموقع
	الموقع	الدمام

وصف الوظيفة

About the Role

Saeed Ahmed Al-Mahroos & Sons Co. is seeking a Digital Marketing Specialist to join their team in Dammam, Eastern Region. This full-time role involves planning, executing, and optimizing integrated digital marketing campaigns across various channels. The specialist will focus on enhancing brand visibility, increasing qualified traffic, and driving lead generation through strategic and hands-on execution.

Key Responsibilities

Develop and execute end-to-end digital marketing strategies across social media, search, and content platforms.
Manage campaigns to drive awareness, engagement, and conversion, ensuring alignment with business objectives.
Coordinate with design, product, and content teams to maintain brand consistency and message alignment.
Conduct comprehensive keyword research and competitive analysis for SEO growth opportunities.
Optimize website architecture, content, and metadata to improve organic visibility and ranking.
Monitor site performance using analytics tools (Google Search Console, Ahrefs, SEMrush) and implement corrective measures.
Plan and manage PPC campaigns on platforms such as Google Ads, Meta, and LinkedIn.
Optimize ad performance through A/B testing, keyword bidding, and audience targeting.
Analyze ad spend efficiency (CTR, CPC, CPA, ROAS) and provide strategic recommendations to maximize ROI.
Manage social media accounts, including content scheduling, community management, and performance tracking.
Develop and implement content calendars aligned with campaigns and business goals.
Create or oversee engaging content, including videos, visuals, and written posts, optimized for each platform.
Build inbound campaigns using email automation, landing pages, and lead magnets to attract and convert prospects.
Collaborate with sales and CRM teams to nurture leads through the funnel using tools like HubSpot.
Leverage analytics to refine targeting, improve conversion paths, and enhance customer acquisition.
Track, analyze, and report digital performance using Google Analytics, Meta Business Suite, and Data Studio dashboards.
Present insights and recommendations for improving campaign effectiveness and conversion rates.
Stay informed of industry trends and emerging technologies to continuously enhance marketing performance.

Required Qualifications and Experience

Proven expertise in SEO, SEM, social media marketing, content marketing, and inbound strategies.
Strong ability to convert analytics into actionable growth initiatives.
A minimum of 10 years of experience in digital marketing.

Skills and Tools

Proficiency with SEO tools such as Google Search Console, Ahrefs, and SEMrush.
Experience with PPC platforms including Google Ads, Meta, and LinkedIn.
Familiarity with CRM and marketing automation tools like HubSpot.
Competence in analytics and reporting tools such as Google Analytics, Meta Business Suite, and Data Studio.