Digital Analyst

About the Role

PepsiCo is seeking a Digital Analyst to join their team in Riyadh, Saudi Arabia. This full-time role focuses on consumer engagement within the Saudi Arabian market, serving as a key liaison between local brand teams and the regional Consumer Engagement team. The position involves managing campaigns, overseeing brand voice across digital touchpoints, and contributing to the overall consumer engagement strategy for iconic brands.

Key Responsibilities

• Act as the primary contact between KSA Snacks and Beverages brand teams and the Cairo-based Consumer Engagement team, translating brand priorities into campaign briefs and channel plans.
• Plan and execute brand campaigns from concept development to launch and reporting, allocating efforts across snack and beverage brands based on workload.
• Contribute consumer engagement insights to the KSA brand team's Annual Operating Plan, E-commerce, Away-from-Home plans, and quarterly brand reviews.
• Support media planning with the media team and agencies, and manage influencer collaborations.
• Define and maintain the language and tone of consumer engagement across all KSA touchpoints, including app, push notifications, in-app messages, and email.
• Write and adapt Arabic-first copy (and English where necessary) that resonates with Saudi culture, and review content from internal teams and agencies.
• Plan creative work, brief designers and agencies, and ensure output aligns with brand standards.
• Consolidate the quarterly content calendar for all brands and channels, including engagement and educational CRM notifications.
• Manage push, in-app, and email content within Salesforce Marketing Cloud, including building, testing, scheduling, and launching campaigns.
• Monitor campaign performance and translate results into optimization recommendations for brand teams.
• Test app updates, enhancements, and new features, and raise IT tickets for necessary fixes.
• Manage relationships with loyalty aggregators, reward partners, and direct Saudi partners to source valuable consumer rewards.
• Process purchase orders, handle quotes, and follow up on invoice payments and goods receipts, coordinating across snack and beverage categories.
• Track budgets to ensure campaigns adhere to financial plans.
• Regularly update complaint-handling templates, manage and consolidate consumer complaints, and raise IT tickets as needed.
• Manage app store reviews and replies to address consumer feedback.
• Handle COC-related matters for KSA campaigns and partners.
• Hire, train, and coach one to two trainees in KSA to develop their marketing skills.

Qualifications and Experience

• 2-5 years of experience in consumer engagement, CRM, or brand marketing.
• Demonstrated ability to produce high-quality Arabic copy.
• Experience in managing campaigns end-to-end.
• Familiarity with CRM platforms such as Salesforce Marketing Cloud is preferred.

Work Environment

This role is based in Riyadh, Saudi Arabia, and operates on a full-time basis. The Digital Analyst will work closely with KSA brand teams and collaborate with regional Consumer Engagement colleagues located in Cairo, serving as the voice of the Saudi market within the broader team.