Digital & Social Media Specialist📣 إعلان

About Albawani

Albawani is a leading construction and contracting company operating in Saudi Arabia.

The Role of Digital & Social Media Specialist

Albawani is seeking a Digital & Social Media Specialist to join its Marketing & Communication Department in Riyadh, Saudi Arabia. This full-time position is responsible for executing and optimizing digital marketing initiatives to enhance AlBawani Holding’s brand visibility and engage target audiences. The role involves managing social media channels, website content, digital campaigns, and analytics, while supporting creative content development and ensuring consistent brand presence across all digital touchpoints.

Key Responsibilities

• Execute day-to-day social media activities across platforms such as LinkedIn, Instagram, and X.
• Create, write, and schedule content in alignment with platform best practices and brand guidelines.
• Monitor engagement, track digital trends, and manage audience interactions promptly.
• Maintain and update website content using CMS or third-party platforms.
• Optimize website content and structure to improve SEO performance.
• Coordinate with IT or external vendors to ensure website functionality and enhance user experience.
• Collaborate with internal teams and vendors to develop various digital content, including banners, emailers, videos, and social posts.
• Ensure brand consistency across all digital platforms.
• Research digital trends and apply best practices to enhance engagement strategies.
• Analyze digital performance using tools such as Google Analytics, Meta Business Suite, and LinkedIn Insights.
• Prepare monthly performance reports detailing key performance indicators (KPIs).
• Identify trends and recommend improvements for digital campaigns and channels.
• Design and implement digital campaigns across organic and paid channels, including social media, Google Ads, and email marketing.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of experience in digital marketing, communications, or related fields.

Skills and Experience

• Hands-on experience in social media management, website CMS tools, and digital advertising platforms.
• Proficiency in Google Analytics, Google Ads, Meta Business Suite, or equivalent analytical tools.
• Understanding of SEO/SEM principles, email marketing, and basic content design tools such as Canva or Adobe Suite.
• Strong analytical skills with demonstrated experience using digital performance metrics to drive improvements.
• Ability to effectively manage content across multiple digital channels.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia.