Marketing Manager Hematology📣 إعلان

About the Opportunity

GSK is seeking an experienced Marketing Manager, Hematology, to support the launch and commercial growth of its hematology portfolio in Saudi Arabia. This full-time role is based in Riyadh and requires a professional with 5-10 years of relevant experience. The successful candidate will be a core member of the Oncology cross-functional team, contributing to strategic execution and market development.

Role Purpose and Contribution

The Marketing Manager will play a central role within the Oncology cross-functional team. This position is critical for contributing to brand strategy, enhancing customer experience, ensuring market access, and executing integrated commercial plans. The role involves translating global and regional strategies into effective local operational plans, particularly for new product launches within the hematology therapeutic area.

Key Responsibilities

• Prepare for new hematology product launches in Saudi Arabia, collaborating with local, regional, and global teams to translate strategy into operational plans.
• Act as a strong team player and role model within the Oncology cross-functional team, providing coaching and engaging in feedback for continuous team development.
• Establish and maintain strong relationships with oncology key opinion leaders, ensuring high-quality customer engagement.
• Co-create brand strategy and integrated marketing campaigns aligned with local regulations and GSK standards.
• Deliver peer-to-peer (P2P) educational programs to ensure clear brand messaging and understanding of appropriate patient profiles.
• Develop and execute access and reimbursement plans, engaging with stakeholders to support patient access to therapies in line with local regulations and GSK policy.
• Manage GSK sponsorships for local congresses and collaborate with healthcare societies to build oncology advocacy and corporate reputation.
• Identify business opportunities and contribute to a 2–4-year growth vision.
• Spend approximately 50% of time in the field to engage customers and support the sales team, gathering market insights and ensuring alignment of commercial activities.
• Ensure resources are allocated according to agreed priorities and coordinate end-to-end brand management at the customer level.

Candidate Profile

• A minimum of 5-10 years of experience in a relevant marketing role, preferably within the pharmaceutical or healthcare industry.
• Demonstrated ability to develop and execute strategic marketing and commercial plans.
• Proven capability to build and maintain strong relationships with key opinion leaders and stakeholders.
• Experience in product launches and market access strategies.
• Strong team player with excellent communication and interpersonal skills.

Work Environment

This is a hybrid field-and-office role. The Marketing Manager is expected to spend approximately 50% of their time in the field engaging with healthcare professionals, supporting the sales team, and gathering market insights. The remaining time will be dedicated to office- or home-based activities for planning, stakeholder engagement, and cross-functional collaboration. Travel within Saudi Arabia is required for this position.

Application Information

We invite qualified candidates to apply for this full-time position based in Riyadh, Saudi Arabia.