Marketing Manager LIONS

About the Role

Tahaluf is seeking a Marketing Manager LIONS to join its team in Riyadh, Saudi Arabia. This full-time role involves designing and delivering key aspects of the marketing strategy to achieve commercial objectives and revenue targets for LIONS Riyadh. The Marketing Manager will drive awareness, engagement, registrations, and ticket sales across priority audience segments through brand delivery, accurate customer segmentation, data analytics, campaign planning, and multi-channel optimization.

Key Responsibilities

• Own and manage marketing campaigns, including planning, implementation, and optimization across inbound and outbound channels.
• Deliver against agreed KPIs by driving traffic, engagement, leads, registrations, and conversions.
• Develop and execute integrated campaigns for priority LIONS Riyadh audience segments, including CMOs, creative leaders, agencies, brands, media professionals, creators, and emerging talent.
• Understand audience digital behavior through continuous testing, reporting, and campaign analysis.
• Benchmark and set KPI targets to improve campaign performance.
• Work with supporting agencies to develop and deliver paid campaign activity, measuring and optimizing performance using analytics and reporting tools.
• Develop organic growth strategies across relevant stages of the audience journey.
• Collaborate with Content and Creative teams to develop relevant and engaging marketing assets.
• Manage and improve search performance, traffic, click-through rates, and conversions.
• Design and implement testing and optimization strategies, including A/B testing, landing pages, and CTAs.
• Translate speakers, content, partnerships, and Festival announcements into compelling audience campaigns.
• Support campaign localization across Saudi Arabia, the GCC, and priority international markets.
• Ensure creative output is consistent with LIONS Riyadh positioning and quality standards.

Leadership and Collaboration

• Work with line reports and the marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy.
• Line manage digital marketer/s to successfully implement campaign strategies.
• Provide guidance, feedback, and inspiration to line reports.
• Champion strong creative execution, attention to detail, and continuous improvement across campaigns.
• Collaborate closely with Content, PR, Creative, Commercial, and Operations teams to ensure joined-up campaign delivery.

Analysis and Insight

• Monitor campaign performance by producing relevant and timely reports.
• Recommend changes to campaign execution based on data insights.
• Identify trends and insights, optimizing spend and performance accordingly.
• Share relevant insights with the wider marketing team and senior management to drive revenues or pursue new opportunities.
• Develop a clear understanding of audience motivations, behaviors, and conversion barriers across key LIONS Riyadh segments.
• Use insight to improve campaign messaging, creative, targeting, and channel selection.
• Track brand engagement and audience sentiment to identify opportunities to strengthen LIONS Riyadh's relevance and reach.

Campaign Planning and Execution

• Work with the Marketing team to plan campaigns that meet strategic objectives, including audience growth and commercial performance.
• Monitor implementation plans and ensure adherence to deadlines, content calendars, and budget trackers.
• Support development and management of marketing budgets.
• Manage campaign calendars around major LIONS Riyadh milestones, including speaker announcements, content launches, partnerships, ticketing, and Festival moments.
• Coordinate integrated activity across paid, owned, earned, social, CRM, and partner channels.
• Ensure campaigns are delivered on time, on brand, and against agreed performance targets.
• Identify target audiences and key segments, developing personas, value propositions, and messaging.
• Ensure timely and relevant communications are delivered through effective digital channels.
• Create audience-specific messaging that reflects the interests and needs of senior industry leaders, agencies, creators, and emerging talent.
• Work with Creative teams and agencies to produce strong campaign assets across digital, social, CRM, web, and other relevant channels.
• Maintain and optimize database segmentation and personalization.
• Support social media planning and community engagement to build year-round relevance around LIONS Riyadh.
• Monitor competitor activity, cultural trends, and industry conversations to identify timely marketing opportunities.

Qualifications and Experience

• A minimum of 5-10 years of experience in marketing.
• Demonstrated capability in digital and performance marketing.
• Understanding of the marketing, media, and creative industries.
• Ability to apply creative thinking and audience insight to campaign development.