Sales Manager Brownfield alfanar Electric

About the Role

Alfanar is seeking a Sales Manager Brownfield to join their team in Riyadh, Saudi Arabia. This full-time role is responsible for driving sales growth by leading planning, customer engagement, and revenue generation activities, ensuring alignment with company objectives, policies, and approved delivery capabilities.

Key Accountabilities

• Develop and execute sales plans to achieve revenue and growth targets.
• Identify and pursue new business opportunities across assigned markets and customers.
• Drive pipeline development, opportunity conversion, and recurring revenue growth.
• Manage sales performance against budget, including revenue, margins, and profitability.
• Monitor sales results and initiate corrective actions to address performance gaps.
• Support pricing strategies, quotations, and commercial negotiations.
• Build and maintain strong relationships with customers, consultants, and key stakeholders.
• Lead commercial discussions, negotiations, and contract clarifications.
• Address customer concerns and ensure high levels of customer satisfaction.
• Coordinate with internal teams to ensure alignment between sold scopes and execution capabilities.
• Support smooth handover of awarded contracts to delivery teams.
• Participate in sales reviews, forecasting, and management reporting.
• Ensure accuracy and completeness of sales documentation, proposals, and contracts.
• Ensure sales orders are booked in line with company policies and system requirements.
• Support invoicing planning and commercial follow-up with finance teams.
• Manage the lifecycle of customer agreements, including utilization tracking and renewals.
• Drive contract value optimization through upselling and cross-selling opportunities.
• Monitor market trends, customer needs, and competitor activities.
• Provide input to improve sales processes, tools, and offerings.

Role Responsibilities

• Recruit, recognize, and cultivate high performers to create a robust second line of management.
• Recognize low performers and guide them to improve or manage their exit.
• Treat subordinates equally without discrimination, assessing performance based on results.
• Ensure availability of a delegation of authority matrix as per company policy.
• Take full responsibility for operations as per the job description and deliverables, adhering to company guidelines.
• Anticipate problems and take proactive steps to prevent them, making timely and proper decisions.
• Deliver required results in a timely manner, meeting quality and cost standards.
• Make a tangible difference to the area of operation and exceed business expectations.
• Transform corporate goals into business plans, then plan, follow up, and execute these plans.
• Monitor plan performance, initiate actions to strengthen results, and take corrective actions.
• Provide periodic work progress reports.
• Monitor and control budgets and expenses to achieve optimum cost efficiency.
• Develop the organizational structure according to current and future requirements.
• Ensure availability of job descriptions for all roles and their deployment.
• Develop and coordinate well-defined written systems, policies, and procedures, seeking automation opportunities.
• Be conversant with and able to navigate IT solutions relevant to the job and business, promoting their full use.
• Ensure a safe, secure, and legal work environment as per standard regulations.

Qualifications and Experience

• 5-10 years of relevant experience.

Company Culture

Alfanar considers quality as a prime competitive advantage, and managers are expected to act accordingly. The role requires adaptation to new techniques, technologies, management structures, and business models.